Experts from European countries have spoken and are getting wet when it comes to answering what they believe will be the key digital trends for a communication strategy in 2023. The objective of this OmnicomPRGroup report is to shed light on what worries European countries and help brands and entities focus and direct their communications well.
In Europe there are more than 743.6 million Internet users . Spain (87.1%) is the country with the highest percentage of active users on social networks in the Union, with Germany (86.5%) and Switzerland (86.2%) behind.
Netherlands A new approach to social media participation
It is necessary to move away from Italy Phone Number List the overload of commercial content and apply the BeReal approach , that is, more authentic content and a solution to the problem of constantly being online to discover “the new.”
The new application has already caught on with 30% of teenagers in the Netherlands, has gone viral through TikTok (also giving rise to TikTok Now ) and Instagram has started developing its version, IG Candid. A name that suggests what BeReal also offers: having fun using your camera in a more sincere way. After all, we all hope to find entertainment when we log on to social media .
Italy the challenge of digital sustainability
According to Mónica León, digital ASB Directory director of OmnicomPRGroup, it is a very interesting report because it adds the point of view of different neighboring countries, leaving behind the fact that, although there is a clear bottom line that indicates that the digital industry will still remain stable , healthy and will continue to innovate during 2023 , there will also be great challenges to face related to: The sustainability of the digital environment. The importance of making the truth prevail and leaving misinformation and deep fakes behind. The effect of AI in our sector. «On the other hand, from Spain we have wanted to focus on podcasts since.