Data driven marketing Every day, data is increasingly at the center of companies’ organization and development policies. of key information represent crucial phases in defining the most effective strategies and increasing performance. What is meant by Data Driven Marketing Before analyzing some in-depth concepts better, it is good to understand what is meant by Data Driven Marketing. It is fundamentally a methodology that allows you to exploit the potential of data on a plurality of factors relating to the audience, collected thanks to specific information processing software.
In this way it is possible to understand customers' needs
Analyze the history of their behavior and offer them, in addition to targeted products and services, also highly africa email list personalized experiences. Here then is that Data Driven Marketing, when prepared in a professional and complete manner, allows the development of digital marketing plans optimized for your target audience. You might be interested in: “Machine Learning and Marketing Automation: a winning combination for Data Driven Marketing”
The essential prerequisite for a Data Driven Marketing strategy
: the quality of the data Data driven marketing It is therefore necessary to start from the data, but “which data”? More than understanding how to organize individual information that changes based on the type of company and market, it is necessary to focus on another factor: the quality of the data in our possession. Only by leveraging reliable and precise data ASB Directory regarding the customer journey and users’ purchasing behaviour, is it possible to build an effective marketing strategy and reach the target correctly. Download the Inside minibook for free now and discover how to create a CRO strategy starting from data monitoring! Common data errors in B2C and B2B Data driven marketing What has just been mentioned seems obvious, but this is not the case. Market analyzes of this sector highlight how 90% of marketers consider data fundamental for a precise and detailed vision of real and potential users.
