Our logo for CellarThief – it looks outdat now. A but we were really excit about it With our concept. A a name. A and a logo. A it was time to build our website. We ask a friend to create a unique dign and partner with a small development shop to embrac the concept build our site on a CMS/e-commerce platform that was soon acquir by Adobe. We want the site to be accurate mobile phone number list cool. A inspiring. A and fun. Original CellarThief website dign – we won multiple awards for this Finally. A we ne to determine the wine’s provenance. Fortunately. A our team had contacts in the wine industry. A both with wineri and distributors.
The idea was simple
If we could sell a significant quantity of a certain wine in a single day. A we would receive a significant discount that we could then pass on to our customers. A and we were quickly able to offer a range of quality win at a competitive price. We gave them an timate of the number of cas we would sell. A and they kept them. We then collect and shipp photo of three children of different races them to our customers. We felt storytelling would be the most important part of our work. A so we were excit to interview winemakers. A tell the winery’s story. A and help our customers connect with the people behind the win we sold.
Once most of the piec of
A CellarThief was born. It was a small company. A with no outside funding. It was simply a few friends trying to create a small. A friendly busins that help people drink good wine at an affordable price. And make a big difference. The first wine embrac the concept we offer was a huge succs a Robert Mondavi Cabernet Rerve. First wine offer by CellarThief It was then united states business directory time to figure out how to attract customers. We knew we had to find a balance between taking care of our existing customers and finding new on.
So we reach out to get some PR
We have develop our social networks. We have made some partnerships and we have tri to develop word of mouth. And. A while embrac the concept we were working to attract new customers. A we also invt heavily in customer service for our existing customers. We did this mostly on our own time because. A well. A we didn’t really have any money. We includ a handwritten note in each box. We include tasting not on each wine. A including foods to pair with each wine. We includ a card with each mailing asking people to spread the word about CellarThief.