Email marketing is a technique that has been used by companies for a long time. But many doubts and uncertainties arise when we think about this tool: “Does it really work “Does it still generate results.What can I do to make it work in my business.Is email marketing dead? ”. About that last question: no, email marketing is definitely not dead. In fact, its use is increasing every year, and becoming even more relevant and personal. In other words, it is very much alive! emails sent per day worldwide The forecast for this year is that around 320 billion emails will be sent daily across the world, and it is estimated that this growth rate will continue for the next three years. Furthermore, according to research carried out by WSI World, 61% of consumers prefer to be contacted by brands via email.
Building a clean contact list
Companies, using this tool has a very positive effect. The return on an email marketing campaign is 38:1. Therefore, for every dollar invested, the average return is 38 dollars. And, when it Philippines Phone Number Data comes to acquiring new customers, email marketing can be 40 times more efficient than. Facebook and Twitter. In other words: it’s worth investing! But you may be wondering: how to stand out among the 320 billion emails that are sent to inboxes. That’s what we’re here for. In this blog, you will see how to make better use of the tool and boost sales for your business. Follow along! 1. First of all: don’t buy lists . This is not a cool attitude for two big reasons. One of them is that today we have legislation in force, the LGPD, which requires the company to only send the email if the user has it. The second reason is that the results are not that good. With purchased lists, the bounce and cancellation rate tends.
Send the correct content in your email marketing
This happens because your brand is sending emails to people who don’t know you and who haven’t chosen to receive this type of content. The solution to all of this is: build an email list organically . They generate great results for campaigns! But first of all, you must ASB Directory take all the contacts and clean and update this base. Then, you need to feed it so that it grows. And for this, there are some simple techniques: Have contact forms on your pages, and a subscription box like “I would like to receive this type of content” at the end of all forms; Make use of sign-up CTAs on all pages of your website and blogs. In exchange for the email, offer something of value to the user, such as a newsletter or an ebook; Insert links to a subscription page in social media captions; Ask and add to your CRM, following email acceptance and LGPD protocols. 2. Having relevant and content for the target audience.
