This year Spaniards will spend an average of 229 euros during the Christmas holidays. The amount is lower than that of 2021, when it was 240 euros. The report analyzes variables such as spending by gender, age and purchase categories, but it also provides valuable information on advertising, and, derived from it, marketing. 47% of buyers decide their purchases very attracted by advertising. Especially young people have influencers and brands themselves as great references to mediate consumption.
Satisfy consumer needs and focus on existing customers
Christmas is an ideal period to attract Belarus Phone Number List new customers and increase the audience to which the products are directed. But when the budget is limited, it is preferable to meet the demands of current customers and build loyalty in their relationship with the company. The probability of selling to an existing customer is 60-70% , while getting the interest of new consumers is only 20% at best, according to accepted marketing standards. This does not mean stopping launching remarketing and retargeting campaigns, but rather addressing the needs of trusted customers.
Good shipping conditions
But it happens that many Spaniards ASB Directory do not decide on their purchases until the last minute. Stores and businesses. When they cannot act directly on the logistics network ensuring that orders arrive on time. Do have an interesting opportunity to offer free shipping. This puts pressure on consumers to choose one business over another. Free shipping, if possible with a low purchase amount. Positively influences customers for future purchases. Of course this must be accompanied by priority shipping options if that possibility exists. And we are not only talking about online stores. But about physical businesses that offer this option, so that the consumer gains convenience in their purchases.
