Canalmail will be in charge of managing marketing e-mail shipments with. The recipient’s authorization for the IDG publishing group . Through its technological platform, advertising information will only reach readers. IDG publications who request it and in accordance with their tastes and profile. Which adds profitability to the campaigns. The CEO of Canalmail, Juan Imaz, believes that due to this flexibility. More and more budgets will be derived from traditional direct. Marketing to direct marketing via email.” Recently this e-mail marketing company has reached. Similar agreements with other Internet.
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Consumer habits, profile of users interested in company data the information. Possible shipping errors, etc. The new software, an improved version of its classic E-sam product. Operates with the main databases, integrates into any IT infrastructure and can be used. Simultaneously from several countries and remotely. It also includes the possibility of scheduling. The sending of campaigns even months in advance. It is sold by license, according to the use that. The company makes of the application and starting from a base price of 5,000 euros. companies in Spain such as Wanadoo or Prisacom.
E-mail Evolves With Broadband
Half of Internet users accessed their email ASB Directory through. A broadband connection during the first half of the year. According to an Canalmail Will international study by the online services company Mind Arrow . In the period from July to December 2001 this percentage. Was 45% and drops to 39% if we refer to the first six months of last year. “This not only illustrates the movement toward broadband. But also shows the critical mass of recipients capable of viewing emails that incorporate rich media. Says Jay Stevens, vice president of marketing at MindArrow.
