As a brand strategist

As a brand strategist The book talks about ethical virtues. What are they for you and why is it necessary to talk about them today? I really like the concept of virtue, because it is a technology of the self, as Michel Foucault would have said. A device to continually correct and improve ourselves. An opportunity to work on ourselves and to complete our formation as human beings. Every virtue is dynamic and allows the continuous revelation of who we are. And it always tends towards a universal human value (loyalty, trust, generosity, etc.), which is why it is ethical.

Today more than ever

We ne virtue to help us discover the truth seo expate bd of who we can be. To flourish in beauty, depth and joy. And, of course, to communicate the good, not just to communicate well. These three virtues struck me while reading: humility, vision and responsibility. There are three essential virtues, in fact. I understand they hit you! Moreover, they are connect to each other. Those who are humble are able to have visions and this “call” makes them responsible. Declin in the world of the web, these three virtues can be summariz very simply.

Humility is the awareness

That the person communicating is not ASB Directory the only smart one on the internet . Luckily, the time of the Milanese aperitifs of the s is over, when it was all a competition of bluster and egocentrism. The time has come to lower the crest and look for the little ones among us. Vision is the ability to put more of the future into the communication tank. It means not being satisfi with what you have already seen and looking for a new way to open your eyes (or keep them clos: even in the darkness behind the eyelids there is life!). It’s finding different links between.

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