Digital and technological innovation M. Álvarez Arena comes to the Post Office , but there is something that will never change, and that is the enthusiasm of the little ones to write their annual letter to Santa Claus and the Three Wise Men . For this reason, Correos once again opens, with the help of Arena Media and Bridges_, the Extraordinary Shipping Department in the Palacio de Cibeles in Madrid. A point full of magic where children can send their letters.
This initiative began in 2015, with the aim of enlivening the Christmas spirit and involving children in one of the most anticipated adventures of the year. María Alonso , Integrated Media & Entertainment Partner Madrid & Levante of Bridges_, and Mireia Álvarez , Business Managing Partner of Arena Media, offer an interview to to raise awareness of this Christmas action in more depth.
One more year Correos M. Álvarez Arena opens
María Alonso: I have always said that Canada Phone Number List opening the doors of “The Extraordinary Shipping Department” of Correos is one of the most beautiful things we have done. Working for children is an incredible experience , despite being a very demanding audience, but the best thing is seeing their faces when they come out and finish living the story, it is very rewarding.
Mireia Álvarez: One of our challenges as an agency is to build relevant brands that connect differentially with their audience, not only through the content but by being able to create a unique experience in the perfect context. And Christmas is one of the key moments for Correos as a logistics operator, becoming a fundamental player to fulfill all those wishes and dreams related to these dates. With “The Extraordinary Shipping Department” of Correos we have managed to create a magical physical and virtual space, where we are able to transmit the values and emotions of the brand to both children and adults, managing to reach the heart and leaving a mark.
This is the 7th edition of this action
María Alonso: Indeed , COVID-19 led us to something ASB Directory that we had already been working on for a long time and was the push that made the virtual story a reality. From the first year we wanted to reach everyone who wanted to live the experience, not just those who were in Madrid, and in this way we were able to achieve it.
Mireia Álvarez: Correos is a national company that has always had in its DNA to provide service to all citizens regardless of where they are. This was a challenge for us from the beginning, trying to make this experience live outside the physical environment, with 2020 being a turning point in which the virtual “The Department of Extraordinary Shipments” gained even greater momentum, allowing us to improve the development of the environment . digital to make it even more magical and interactive.
