With the amount of content being offered daily, opting for new formats can generate differentiation for companies and help them acquire new customers. Audio is a content format that has gained a lot of space among the public, mainly due to its versatility, being able to be heard anywhere , whenever the user desires. And among audio content, podcasts were a success in 2020! In Brazil alone, the increase in consumption of this type of media was 67%, according to research by Deezer. We know how precious time is these days. Therefore, podcasts adapted perfectly to consumers’ new habits and behaviors. With the intense and hectic routine of Brazilians, this audio model allows people to listen to their content in parallel with other activities. This way, users can optimize the time. Without needing to set aside a specific moment of the day to get information and learn.
Podcast as a new market opportunity
Just due to its practicality and the option of listening “anywhere”. Those who opt for this type of format should highlight other advantages. One of them is being able to consume interesting content for free. Is there New Zealand Phone Number Data anything better? Of course not? Furthermore, podcasts offer different themes, generally creative and fun, with a more relaxed language, entertaining listeners even more. Therefore, with this new format growing and expanding, perhaps now is the ideal time to implement it in your company? It offers numerous advantages not only for consumers but also for businesses. Knowing this, many organizations are already keeping an eye on this sector and have already started adapting corporate podcasts – previously rigid and us only to disseminate information –, making them lighter, more relaxed and with accessible language. Natura, for example, is one of the companies that has invest in podcasts.
Some of the companies that invest in podcasts
There are more than 170 thousand weekly listeners and the presenters invite experts from different areas to talk about machismo. Urban violence, motherhood ASB Directory among other topics. Another brand that created a podcast focused on female power and self-knowledge was Ana Capri. The program, nam “Beleza Pra .Encourages discussions and debates with interviewees about beauty standards and the fashion industry. In addition to these two brands, large banks are also paying attention to this market, as is the case with Bradesco. The bank is one of the sponsors of the project “Bedtime stories for rebellious girls”, a podcast based on the best-seller that tells the story of 100 extraordinary women who inspire. Another bank that is also investing in the podcast is Itaú.Which crea Investcast a podcast dedicated to its shareholders.
