In the world of digital marketing, it is essential to be aware of trends. Google Trends is a key tool for your strategy because it offers us an insight into search trends and allows us to better understand user behavior . In this article, we tell you everything you need to know, why it is so interesting for you to start using it and how you can make the most of it in your daily life.
Table of Contents
Why use Google Trends?
Identify emerging trends
Research keywords
Content strategy
Brand or product analysis
How to use Google Trends?
How to get the most out of Google Trends?
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Why use Google Trends?
Now that you know what Google Trends is, learn why you should Israel Mobile Number List use it. Google Trends is designed to capture user search patterns. It allows us to see the most popular search terms over a given period of time. Why is this interesting for your strategy? Because you’ll be able to do the following:
Identify emerging trends
Google Trends allows you to detect topics and keywords that are gaining popularity . In the “Trending Now” tab you can see real-time or daily searches.
Research keywords
You can use Google Trends to research the popularity of different keywords , allowing you to optimize your SEO strategy and PPC campaigns to capture relevant traffic . It’s one more option to keyword research tools like Google Ads Keyword Planner.
Content strategy
By understanding what topics are popular with your audience, you can create more relevant and engaging content that resonates with them.
Brand or product analysis
Google Trends allows you to evaluate the performance of your marketing campaigns by analyzing how searches for your brand or products change over time.
How to use Google Trends?
When you enter the tool, the most relevant searches of the moment will appear.
If we go to the explore tab we can choose the place in the world, the ASB Directory language we are interested in and find out how often a phrase or concept is searched . Google Trends will tell us in relation to a given period of time:
Interest over time with a graph
Interest by region
Related topics
Related queries
It also allows you to make comparisons in terms of search volume between more than two concepts.
It also allows you to filter your searches and choose between:
Web searches
