With +1 billion users, LinkedIn has become a timeless go-to platform, enriching countless professionals’ quests Features Account Types for connections, business, and revenue growth. The platform provides opportunities for building a professional brand, networking, lead generation, and much more.
LinkedIn also has a powerful tool for all things social selling called Sales Navigator. Let’s unpack how you can use it to grow your leads, build relationships with prospects, and turn them into loyal customers.
linkedin sales navigator meme
Outline:
What is LinkedIn Sales Navigator?
Sales Navigator features
How to use LinkedIn Sales Navigator for prospecting?
Sales Navigator account types
Is LinkedIn Sales Navigator worth it?
What is LinkedIn Sales Navigator?
Sales Navigator is LinkedIn’s Premium subscription feature. It provides sales reps and other professionals with 30+ advanced search filters to find, connect, and engage with potential customers, decision-makers, influencers, and relevant companies on the platform. It also offers lead recommendations, social selling insights, and real-time sales triggers, all designed to transform cold leads into promising prospects.
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Benefits of using Sales Navigator
LinkedIn created a powerful tool for business developers, marketing managers, and everyone in between to identify, connect with, and nurture leads effectively, ultimately driving sales and revenue growth for businesses.
Goal B2B sales professionals Account managers Recruiters
Identify decision-makers in target companies
Search for leads based on job titles, industries, and company sizes
Nurture relationships with prospects and existing clients
Locate and engage with target accounts
Personalize marketing campaigns, connection requests, messages, etc.
Identify new opportunities for upselling or cross-selling
Source and engage with top talent
Build and maintain a talent pipeline
Research and understand the talent market
Now, let’s discover the ways this tool can leverage your business!
Sales Navigator features
Sales Navigator provides the following:
1. Advanced prospecting & lead generation
2. Informed decision-making
3. Streamlined workflows
4. Tailored account-based marketing
5. Professional talent acquisition
1. Advanced prospecting & lead generation
Sales Navigator is your digital radar for successful LinkedIn prospecting. It tirelessly sifts through industries, job titles, and company sizes and hones in on the perfect leads.
Do you need to connect with important tech executives or gather a rich base of sales leads? Simply adjust your Bank Database filters, and Sales Navigator will spot prospects in a blink!
You can find a separate chapter on streamlining your lead generation with LinkedIn Sales Navigator below.
2. Informed decision-making
According to research conducted by LinkedIn in 2022, 73% of sales managers and teams were planning to start using ASB Directory more sales intelligence software in the future. It makes sense that in 2024, we will see a surge of interest in tools that facilitate workflows and help make well-considered decisions.
Sales Navigator is your go-to solution for monitoring and predicting sales, personalizing communication with your prospects, and gathering valuable buyer behavior data. It gives you insights so that you can stay flexible and adjust your sales strategies accordingly.
49% of companies found that using sales automation saved them time
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49% of companies found that using sales automation saved them time
3. Streamlined workflows
The use of Sales Navigator can save you time and help you enhance sales pipeline management in several ways:
Targeted prospecting: Thanks to advanced filters, you’ll quickly fill your pipeline with high-quality prospects.
Relationship building: The tool shows mutual connections so you can make warm introductions and nurture bonds with your prospects over time.
Insights and updates: By being informed on lead activities, job changes, and company updates, you can engage your potential clients with timely, personalized messaging, keeping the pipeline active and advancing.
Sales Pipeline Management with LinkedIn Sales Navigator
4. Tailored account-based selling
Since this tool provides advanced filters for searching accounts, it’s perfect for tailoring your sales and marketing efforts to specific companies, known as account-based selling.
You can explore all your saved companies in the “Accounts” section. To kickstart a new company search, use the “Account filters”:
