Macro trends may be addressed in broader business strategies, but it’s good to do your own research. Think bigger than SEO about what’s going on in your industry. Is there an annual report that I can download and read? What is the industry press saying? It’s time for predictive content to come out, so keep an eye out. Think about how this information will impact the trajectory of your business in 2024, especially in search. Audience Insights: Have there been any changes in the way customers search for or purchase products and services? How well do you know your audience? And how much does this knowledge shape your search strategy? Understanding Germany Telegram Number Data your audience should be the foundation of your strategy. When was the last time you mapped your customer journey? For example, looking at how search and social work together can be very insightful into what users are actually looking for. Does your audience still rely on search engines for the milestones you have in your journey map, or are they searching on social? Do they want written content or do they want to see audio or video?
There may be Goliaths out there that may
Not be your search’s everyday competitors. When was the last time you took a deep dive into some of the major search competitors? Resetting your strategy is always a good time to do this. something you hadn’t thought of, where they think there’s risk. Analysis of strengths, weaknesses, opportunities and threats Think of the big picture and in all the research you’ve done, take note of what you think your strengths, weaknesses, opportunities and threats (SWOT) are from an SEO perspective. This is something you might use for yourself, but it’s also useful to include in your strategy document if you need to share it with your manager, board, or clients. This shows that you really understand where you are now and what is likely to happen over the next 12 months. Now that you have your business strategy fully considered.
You can dive deeper into your SEO strategy by starting
To review performance and check in on your processes, tools, and people. Dig deeper: SEO SWOT analysis: How to optimize where it matters Last year’s best and worst performances I always find it helpful to review last year’s performance. Depending on your strategic focus, you may France Telegram Number want to include slightly different insights. Look at the best and worst performing content from a search perspective and overlay information such as content format. When you compare content from all channels, Given your business strategy knowledge and new product launches that may be coming, does this change anything? Competitors: Are you still monitoring the right competitors? Map your competitors and see if there are new players in your market.
