They respond to metrics or input indicators of a system. That is, what we put into the process. In an Ads campaign, these indicators can be the time we spend carrying out that campaign, the daily budget, the global budget, the frequency limitation, the size of the audience, the creativity of the copies or images, etc. What are Lagging indicators? Lagging indicators, on the other hand, represent the response of the system, what we get. Continuing with the previous example, we would be talking about the sales made through that Ads campaign. Lagging represents the output of the system and these indicators are the result of our actions.
What are Leading indicators
Operational differences between Leading and Lagging indicators top industry data As you see, in a system or process there are indicators of “what we put in” and indicators of “what we get”. The system is the entire process growth-hacking by which this exchange occurs. But it is important to understand the difference between the two, from a more operational perspective: Lagging indicators are easier to measure . Generally, result indicators, since they are more linked to the business, are easier to measure than input indicators. For example, it is much easier to measure the number of sales obtained than the degree of creativity of the ads.
Choosing well where to focus
In a sales process, it is much easier to measure ASB Directory the amount of sales obtained than the degree of effort of the team, the feeling of growth-hacking the salesperson with the customer or even the time spent making calls. Do you agree? Leading indicators are easier to influence. Regarding our ability to influence, it is exactly the opposite of the above. It is much easier or, perhaps it is better to put it this way, we have more ability to directly influence the input side than the output side. It is much more direct or simpler to influence the creativity of an ad than the total sales. I wish there was a “more sales” button. TRUE? But it is not like that, it does not exist.
