Little R Book had over 200M register users in 2019. and in the second quarter of 2020 it saw over 100M users per month. What kind of content is in the app? Thenot only platform sees the use of celebrities and KOLs to promote e-commerce sales. Brands using Little R Book rely on KOLs as they share content about their personal experiences of the brands with their followers. This is a great advantage for brands. as they can list the products they want to sell directly on the site. Brand Collaborators: Little R Book is an e-commerce platform with great opportunities for fashion. luxury and beauty brands and products. Links to e-commerce:
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Through the use of the application. Brands are able to link directly to . Their products and share their campaigns with consumers. Both b2b email list directly and through collaboration with kols. Suggestions: the prevalence of kols and celebrities on the. Platform helps brands strengthen not only their market position and connect with consumers. Combating the problematic circumstances of counterfeits. The app has a strong demographic and user base that canb2b email list benefit brands greatly as communication can be very strong between brands. KOLs and consumers.
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There is room for further development and exploration on the platform. and brands can also use their location discovery features and social search engine functions. not only Kuaishou popular chinese short video apps User Profile: Kuaishou’s user base is relatively evenly distribut across genders. ASB Directory with 54% of users male and 46% female. What are the contents like? Since Kuaishou KOLs are mainly made up of communities of authentic consumers and micro-KOLs. the content has a very strong feeling of authenticity. For example. many of the contents feature short videos of home cooking or pranks on friends. However. the platform also has representation in the fields of beauty. skincare. and more.