In contrast, however, less than 10% of companies say they have developed a structure to acquire this data. Further research, conducted by Pwc, demonstrated how 61% of marketing operators interviewed declared that their company only occasionally makes decisions based on data-driven criteria. There is also another macro trend of particular interest: companies operating in the B2C (Business to Consumer) sector have long since begun to define an averagely scrupulous organization for the acquisition of data relating to customers and the market. Things change a lot in B2B.
Here there are few organizations structured to implement
Data Driven Marketing methodologies. The reasons are different, some even easily africa email list understandable. The most significant concern the difficulty in accessing relevant data. homogeneous data, the co-presence of a usually large number of interlocutors and stakeholders, with very different interests and functions. Having said this, it is also good to reiterate that the development of a Data Driven marketing strategy is extremely important even in B2B, this is because aspects such as optimization of the customer experience and personalization of offers are also highly appreciated by buyers in the Business to Business sector.
An approach today known as extremely effective
And defined as Account Based Marketing (ABM). You might be interested in: “Data Monitoring: what it is and why it is important for your company” Conclusions What is valid for every area is that good data quality, in addition to their organization through the most appropriate technological tools, ASB Directory allows companies to prepare marketing campaigns capable of generating greater results with lower management costs.
