Do you have this kind of trouble?
You keep writing and sending development letters every day,
but the result is always that they fall into the sea and there is no reply in sight! ! !
This article outline: Why didn’t anyone
Comprehensive explanation of the reasons for the low response rate of development letters
Teach you how to write a truly high-quality development letter Why didn’t anyone
Contents hidden
1. Small drawbacks of development letters. Why didn’t anyone how many of them have you encountered?
2. How to write a high-quality development letter?
1. Small drawbacks of development letters, how many of them have you encountered?
Disadvantage ① – Too long
The development letter is too long, Why didn’t anyone
It is difficult for customers to understand it at a glance.
Customers usually scan the email for 3 seconds. If they find it boring, they will throw it aside immediately.
In the development letter, for some boring company introductions, such as: development history, scale, employee training, export situation, company area, activities held, etc., this long-winded words are really boring! Customers are not interested! Not to mention emotional appeal!
Just like when you go on a blind date, before you tell your name, you start talking about your relatives and friends, how harmonious my family is, so and so is so good… Excuse me? You talk so much before you are interested in you? People are simply annoyed by you!
Disadvantage ② – The key points (selling points) are not prominent
Your company’s products or services must have many advantages, and it is right to want to tell the other party all the good things!
However, your selling points and your differentiated advantages are the key to attracting customers’ attention and grabbing their eyes.
There are too many things to express, which often drown out the main selling points.
Disadvantage ③ – The whole text is in active voice
People who have written copy should know that if you want to really impress people, you should write with “reader-oriented” and use the title “you” more often.
A development letter that is all in active voice will make the customer feel that you care about him, and naturally it will not achieve the purpose of persuasion.
Disadvantage ④ – The title is too cliché
In this information age, it is rare that you don’t receive a few emails every day!
For businessmen, their emails must be filled with a lot of emails. You want to develop him, and your competitors all over the world don’t want to do the same?
In the dazzling pile of emails, emails that are not eye-catching and can’t stand out don’t even have a chance to be opened. The development letters you worked hard to send are often not even read because of the clichéd and popular titles…
The creation and distribution of free WhatsApp phone number databases pose significant concerns regarding privacy and consent. Users of WhatsApp engage with the platform under the assumption that their personal information, including whatsapp number database their phone numbers, is secure and will not be shared without their explicit permission.
Disadvantage ⑤ – The development letter contains
Alot of SPAM high-frequency words
Sometimes many development letters have no response, not because the customer doesn’t like it, but because the customer didn’t receive it at all.
If your development 7 digital tactics to acquire new customers letter contains a lot of spam high-frequency words, it will trigger the keywords of the anti-spam mechanism, and then be directly blocked by the anti-spam system!
Disadvantage ⑥ – The development letter layout is too ugly
In the development letter: different fonts, too many colors, various bold highlights, making people dazzled.
The layout is messy and unsightly. Even if the content is good, people are too lazy to read it. It is just like the saying: No one wants to discover your inner self through your sloppy appearance~
2. How to write a high-quality development letter?
First, let’s take a look at the life cycle of an email (successfully sent to the other party’s mailbox)
: You can see that after the email is successfully sent to the other party’s mailbox:
the other party first pays marketing list attention to the “email title”, and will open the email if they are interested in the title;
after opening the email, they will first glance at the content of the email, and if they are interested, they will start to read the email carefully.
Therefore, a high-quality development letter
With a high response rate must do the following:
1. Find the right development target Why didn’t anyone
Development development, first find the right development target!
Your development letter is carefully considered and carefully planned, which is simply great! However, can you guarantee that the recipients are all real potential customers? !
If the other party is not your product demander at all, then this is equivalent to doing a useless job!
Therefore: Why didn’t anyone
① You must work hard on the collection of email addresses in the early stage!
You must collect the customer’s email address through various correct customer development methods and verify the validity of the email address.
[Note:
Sometimes you find the website of the target customer, but the email address prefix left by the website is info, sales. This kind of email address needs to be “looked at differently” because the failure rate of sending development letters is 99%.
At this time, we can try to call and ask for the email address of their purchasing manager. Generally, the operators of foreign companies are quite friendly…
But if it doesn’t work, you need to fend for yourself: Why didn’t anyone
Step (1) Use the search command on Google to obtain the relevant person in charge:
Company name + CEO/President/Director/Purchasing Manager/Owner/Marketing Manager/Marketing Director/ Sales Manager, etc. to obtain the name of the relevant person in charge.
You can also search whois + website domain name to find the registrant and contact email of the website domain name; in addition, if Google can’t find it, you can also go to Facebook or LinkedIn, enter the company name to find the company homepage and look at the members, or directly use the company name plus the title to search for relevant people)
Step (2) Use the search command to obtain the person’s email address:
Name+email or email address Why didn’t anyone
② Do a preliminary investigation of the recipient before writing a development letter!
(If you pay more attention to development quality and have enough time)
why?
Knowing more about your customers, you can naturally write content that will interest them! If the email contains something about them, they will feel that you are very thoughtful and serious. And people are willing to contact people who understand them, right?
How?
Study the client’s company website to see the company profile and new developments.
Use Google Search to learn more about the client company:
Online B2B inquiry records (“Customer Company Name” B2B OR leads OR MarketPlace)
Self-introduction in industry directory (“Customer Company Name” Business Directory)
Upstream and downstream customers (“Vendor:” OR “Vendor Code” OR “Vendor Part#” OR “supplier.
