You’ve seen search engine optimization (SEO), local SEO, and even social media SEO, but now there’s another optimization technique joining the club — TikTok SEO.
As TikTok’s popularity continues to rise among casual users and marketers, it’s essential that those looking to reach specific audiences with their content understand TikTok SEO and how to navigate the TikTok algorithm.
In this article, we cover the basics of TikTok SEO and the inner workings of the platform’s video algorithm so you can create content for your brand that connects with your audiences.
WebFX is no stranger to the ups and downs of . Whether you’re trying to decide between and Instagram Reels or want to understand how your business can leverage the video-sharing platform, we’ve got you covered.
Learn more about how WebFX can help you with your marketing strategy by contacting us online or giving us a call at today!
What is TikTok SEO?
Businesses can communicate directly with top c-level contact list executives by using a C-level contact list. These lists make it possible to reach a highly specific audience with tailored, purposeful information that highlights their leadership positions. Reaching out to decision-makers at this level can result in beneficial collaborations and expansion prospects. A carefully selected list of C-level contacts is essential for executive marketing and sales campaigns that have an impact.
TikTok SEO is the process of optimizing TikTok content so that users can easily discover it when using TikTok’s search feature.
With over 834 million users expected to be active on TikTok in 2023, it’s important that you use TikTok SEO so that your videos stand out in front of a crowd. By doing so, you can make your content more visible to people using the app’s search function.
How to optimize content for TikTok SEO
Like traditional SEO, you can optimize your content for TikTok SEO by using relevant keywords users are likely to use when searching for content. You can optimize your content for TikTok SEO by:
Understand user and search intent: Choosing keywords for your content starts with knowing user and search intent. Get into the mind of your audience to determine what words or phrases they may use to search for your content and incorporate that into your videos.
What is the TikTok algorithm?
The TikTok algorithm determines how users see content on their For You page. This content is different for everyone and can change over time depending on users’ viewing habits, content interactions, and preferences.
In their own words, TikTok describes its algorithm as a recommendation system, giving users a stream of “videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”
In other words, your interactions on the app — from liking videos and following accounts to whether you watched a video all the through — inform TikTok’s algorithm of your viewing habits. With this information, the algorithm populates your For You page with more content it thinks you will enjoy and less of what you potentially won’t.
TikTok ranking factors
Algorithms are complicated beasts — we know this fact firsthand with traditional SEO’s countless ranking factors. Many different factors go into recommendation systems for them to present content to users. Here’s an overview of the three major TikTok ranking factors for the platform’s algorithm:
Account and device settings
User interactions
TikTok’s algorithm looks at what content users interact with, along with how they interact with it. Did they watch the entire video or scroll away after a few seconds? Did they like the video? Or maybe they clicked on the creator’s profile to view more content?
This TikTok ranking factor takes all these questions (and more!) into account when curating content for a user’s For You page.
Video information
Another TikTok ranking factor that plays into the algorithm is video information. Rather than how you interact with content, video information factors are all about the video content itself. As we briefly mentioned earlier, TikTok’s algorithm even considers the songs and sounds included in a video.
Account and device settings
choose your interests on tiktok The settings on your recent mobile phone number affiliate marketing TikTok account and the device you use the app on can also dictate the content TikTok’s algorithm shows users.
When users create a TikTok account, they’re asked to indicate topics they’re interested in. This initial survey provides a baseline for TikTok’s algorithm to work from.
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Master TikTok SEO with the help of WebFX
WebFX’s digital marketers are no strangers to the ins and outs of TikTok SEO and its vast algorithm. We’ve helped clients successfully launch social media marketing campaigns, creating over 165,000 social media posts.
