In the world of retail, effective product presentation and promotion has gone from being a simple task to becoming a true art in creating a good customer experience.
From the shiny windows of exclusive boutiques to the beautifully designed shelves of supermarkets, merchandising plays an essential role in how consumers interact with products and brands.
Have you ever wondered why certain products catch your attention as you walk down the aisles of a store.
What is merchandising
presented and made available to customers in the sales environment.
This practice goes beyond simply placing products on store shelves.
By using visual, design Qatar Phone Number Data and psychological techniques, merchandising aims to stimulate customers’ attention, guide their attention to certain products and encourage impulse purchases.
Characteristics of merchandising
The different merchandising ASB Directory strategies are recognized for meeting certain fundamental characteristics that, based on their correct application.