We’re not saying that you shouldn’t follow best practices and make your subject lines and ctas clear and engaging. We’re just saying that you shouldn’t try and boost your stats at the expense of your subscribers. If you can’t make the content of your email or the content you’re linking to compelling without lying about it. You probably shouldn’t send it in the first place.Align your email goals to business goals. Not just metricsWhile email-specific metrics like open rate are a helpful proxy for success. They’re not the definition for success itself. We don’t just send email so that people open it — we do it do contribute to larger marketing and business goals. Like website visits. Purchases. Or revenue generat.
Now that metrics like open rate and click-to-open-rate
Now that metrics like open rate and click-to-open-rate (ctor) are out the window. It’s time to start re-thinking how we are going to define success with email. And in doing so. It’s also a good time to make sure your email country email list marketing strategy is bas around your broader business goals.Focus on adding valueLet’s be honest. Most marketing emails just feel like noise. Inboxes are crowd. And users are constantly scanning through to decipher what’s important and what’s not. So. What’s the key to being one of the names that people look out for? Consistently add value to your subscribers.This will mean different things to different types of people and businesses. But a good question to ask before sending a marketing email is whether or not you have a reason to be in their inbox. If you don’t. And you’re just sending for the sake of sending. Then it’s probably best to rethink it.
Begin with the end in mind
When crafting a campaign or a single marketing email. It’s important to have your end goal in mind when you start. What. Exactly. Do you want to teach your subscriber. Tell them. Direct them to? Knowing what action you want them to take before starting will help inform all of the decisions you make when creating your actual campaign. Leading to a better email experience for everybody.Apple threw the email marketing world for a loop when they suddenly announc mail privacy protection earlier this year. And while ASB Directory it may have sound scary at first. Marketers will adapt (just like they have with every other major tech update). And ultimately. We think they’ll be better off for it.Here’s to hoping mpp brings a new focus on the experience that marketers create for their subscribers.Email recap: our 2021 year in review
