This is up significantly from last year. is an improvement from the already positive feelings for influencer marketing of last year, when our Influencer Marketing Report revealed that % of marketers found their influencer marketing to be either moderately or very successful. To put this confidence in perspective, respondents to our survey told us that influencer marketing contributes even more to the success of their marketing programs than social media marketing or content marketing.
When asked “Which of the following
contributes most to the success of your marketing programs?” marketers responded: Search Engine Optimization (%) Influencer Marketing (%) Social Media Marketing (%) Content Marketing (%) But just how A Complete List Of Unit Mobile Number List successful are these programs? Research from Zen Media found that as of , BB influencer marketing programs were generating a % return on investment (ROI). Of course, this ROI is not guaranteed, but averaging $ for every dollar spent very effectively demonstrates the real, measurable impact influencer marketing can have for BB brands.
Maturity of BB influencer marketing
programs Because it is still relatively new to most BB marketers, it may not come as a surprise that influencer marketing programs vary widely in their level of maturity. Our research divided influencer ASB Directory marketing maturity into four groups: beginning, moderate, extensive, and those who do not use influencer marketing at all. In , our research reveals that most BB marketers fall somewhere in the middle of their influencer marketing journey, with % reporting that they fall into the moderate category.
