This means they are already using influencer marketing, but it is usually limited to one-off campaigns and not involved in their overall strategy. Beginners – those just starting out with researching or testing these programs – make up only % of those we polled. Another % of marketers reported they do not use influencer marketing at all. The remaining marketers are those who have fully matured influencer marketing programs. This group makes up % of respondents from our influencer marketing survey.
This group takes advantage
of a developed strategy with ongoing “always-on” engagement and campaigns. evolving landscape of BB influencer marketing, with most companies still navigating the path to full-fledged integration but Malta Mobile Number List with a significant portion already demonstrating its potential as a valuable marketing tool. Influencer marketing challenges Another indicator of the increasing maturity of BB influencer marketing is the evolution of its top challenges. We have tracked this in each of our influencer marketing reports, and the trend indicates an increasing sophistication in influencer marketing.
For example, in our report
respondents said their top challenge was the influencer marketing process being too manual. Once BB marketers got their sea legs for influencer marketing programs and entered the moderate stage of ASB Directory maturity, they cited their number one challenge as a lack of documented strategy. By , the challenges became less about how to do it and more about how to do it well. The top challenge in our latest influencer marketing report is identifying, qualifying and engaging with ideal influencers – a clear indication of experience and sophistication with influencer marketing.
