SEO, or Search Engine Optimization, helps improve your website’s visibility on search engines like Google or Bing. By optimizing your site, you make it easier for potential customers to find you online.
SEM, or Search Engine Marketing, is a bit different. It involves paid strategies to boost your site’s visibility on search engines. Think of it as renting prime digital real estate. With targeted ads, you can reach prospects actively looking for products or services like yours.
For SEO, focus on creating quality content, using relevant keywords, and ensuring your site is mobile-friendly. This means writing blog posts, articles, or guides that answer common questions your audience has. Use tools like Google Keyword Philippines WhatsApp Number Planner to find out what terms people are searching for.
Social Media Marketing
Social media marketing is a tool you can’t ignore. It’s a great way to create demand. You can talk to your audience, answer their questions, and share content they care about.
First, you need a plan. Know who your audience is and what they like. Are they on Instagram, Facebook, or LinkedIn? Find out where they spend ASB Directory their time. Then, create content that fits that platform.
Make your posts engaging. Use pictures, catchy headlines, and simple language. Don’t just promote your product. Start conversations and build relationships.
Facebook and LinkedIn let you target specific groups. This makes it easier to reach the people you want.
Finally, check your performance. Use analytics to see which posts work best. Look at what drives demand and adjust your strategy.
