The Complete Guide to Tiktok Analytics

How to measure success on TikTok? There are many metrics to look at: number of followers, likes, comments, shares. But TikTok analytics goes deeper: it allows you to measure weekly and monthly growth, total video play time, information about who is watching, and more. With over 1 billion active accounts, every TikTok user has the potential to reach a large audience – but not everyone does. This is why checking your TikTok analytics (and understanding them) is so important. Track the right metrics, and you’ll be able to hone in on the most effective tactics (and tell the hype from the facts). If your brand is new to TikTok, analytics can take some of the guesswork out of your TikTok marketing strategy. The Insights available on the TikTok Business account can inform everything from the delivery of your message.

What Do Tiktok Analytics Metrics Mean?

Read on to learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. Who can view TikTok analytics? Anyone can. Or rather, anyone with a TikTok Business account. According to TikTok, these accounts offer “creative tools that empower Argentina WhatsApp Number List businesses to think like marketers but act like creators.” Sneaky! And the price is right (it’s free). Go back to your TikTok Business account How to switch to a TikTok Business account Go to your profile page. Open the Sharing and Privacy tab (the three lines in the upper right corner).

Table of Contents Metrics

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Pump Make account . Under Account Control , select Sign in to a Business Account .Choose the category that best describes your account. Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machine & Equipment. (Is bulldozertok a thing?) Then you can add a business website and email address to your profile. And those valuable analytics are all yours. How to view analytics on Tiktok Go to Brazil WhatsApp Number List your profile. Open the Sharing and Privacy tab in the upper right corner. Under Account , select the Corner Builder Tool . Then select Analytics . Sign in to TikTok. Paste it on your profile picture in the top right. Select View Analytics . If you plan to download your analytics data, you can do so from the desktop dashboard only. Category TikTok analytics Tiktok divides its analytics into four categories: Overview, Content, Followers and LIVE. Let’s dive in.

 

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