To achieve this, there are now several techniques that are being incorporated into content marketing strategies . One of them that has been gaining more space in the market and is a real success for brands is Storytelling. Therefore, today we will explain everything you need to know about it and how to apply it to your content. Check it out! What is Storytelling? Storytelling is a way of using audiovisual resources to tell a story and sell your business . However, you will not sell it directly, but rather persuade the reader indirectly, just like you do with mental triggers .
The main idea is to captivate the audience
with your content in such a way that the reader will want to consume more of your brand. But it is important to emphasize that, like any story, there are some elements that need to be contained. Therefore, we have listed 5 of them: 1. Plot Generally, we divide Job Seekers Database it into story – the story that will be told – and telling – the way it will be told . Therefore, it is important to think that you need to build a beginning, middle and end . Don’t leave loose ends, as it may end up not making sense. Find a space or location for your story to take place, this helps the reader to become more involved and brings a sense of reality.
Choosing a time frame
Build a plot that makes sense, with each action leading your ASB Directory characters to their intended end. 2. Characters It is very important to build your characters well, as they are considered the most important factors in any story. One tip is to base it on your persona , so you will generate greater identification. It is very important that your character is interesting and captivates your reader, otherwise your story will not be remembered. Therefore, dedicate time and study to deliver the best possible experience to your reader.
