Which platforms his product will be promoted. If there is no information about the desired target audience, then broad targeting is south korea phone number library selected, which can later help to determine the desired target audience. Otherwise, narrow targeting is selected, for example, by channels or by sites of a certain subject. By audience. The advertiser selects the audience to which the ad should be shown and places it on resources used by the target audience of the advertising campaign .
Differences and similarities between
Google and Yandex Both types of contextual medical reference applications advertising can be published there and there. A distinctive feature of Yandex is that a large number of users live in the CIS countries, which allows it to introduce highly targeted advertising. Google has more users, but they are scattered all over the world. Despite competition from Yandex, Google remains the most popular in the CIS. Google distributes Android smartphones that have the company’s search engine pre-installed. It is also worth remembering that any media contextual advertising must not violate the federal law “On Advertising”.
Cost of contextual advertising
This type of advertising uses the PPC vietnamese offer payment model (abbreviated as pay-per-click). The minimum possible price per click in Yandex is 30 kopecks, and in Google it is 7 cents. The PPC payment model is created and used to pay for interested and clicked users, but not for all those who simply saw the advertisement. In this area of advertising, the auction method is used. When a person enters a request in the search bar, a Google Adwords auction is carried out.