The number of digital marketing strategies available to companies is enormous. So it is convenient to know which ones have the best ROI (Return on Investment) to optimize each euro invested. The three that stand out notably above the others are paid advertising, email marketing and content marketing. Contents hide What is ROI? Paid advertising. Email marketing Content. Marketing What is ROI? ROI is the initials of the words Return Of Investment. This indicator informs whether a digital marketing strategy is convenient for the company.
Paid advertising
According to experts, paid advertising offers an excellent return Biotechnology Email List on investment . However, they are specialized campaigns that are best left in the hands of experts. This sector to avoid making mistakes, because if they are not well focused there. A risk of paying and not obtaining the desired results. The need to have someone who knows the sector is, for example, that the prices per click on. A Google search ad vary exponentially depending on the type of business. Sometimes, a click can even cost more than €50, so it is better to get. A conversion for each one of them, or as many as possible, on the contrary, you would be wasting money.
Content Marketing
Content Marketing is a good option when it comes to improving the return on investment in marketing. It is easy to ASB Directory measure and offers a wealth of analytical performance information, very valuable data. Google Analytics is probably the easiest way to monitor spending: overall traffic, bounce rate, and other reports that can be analyzed with a single click. Content marketing tactics are simple to scale, they can start small and grow at a dizzying pace . The exact opposite happens to these strategies than to paid advertising, since each content produced has lasting value . As can be expected, its results are expected and arrive over time.
