SEO is based on a set of optimization techniques whose goal is to direct qualified traffic to a website starting from search engine results.
The term SEO (Search Engine Optimization) is translated into Italian as optimization for search engines . It is, in other words, optimizing the natural referencing of your site in order to obtain, in the long term , an increase in traffic aimed at potential prospects.
SEO is the opposite of SEA (Search Engine Advertising), which are paid ads that appear in the list of results during a Google search and are mainly used to promote new products in a short-term marketing campaign .
SEO and SEA together constitute SEM (Search Engine Marketing) which refers to all the techniques and actions aimed at improving the visibility of a website and increasing its traffic through search engines.
Want to increase traffic to your website?
Download our SEO Guide!
SEO Strategy: Why Optimize for Search Engines
A well-positioned website in search engines generates more visits . The company increases its visibility , acquires notoriety and benefits from better sales opportunities. Natural referencing, as SEO is called, of a site directly affects the performance of the company’s business.
Getting good SEO is a crucial issue. A Backlinko study shows that:
the site positioned in first place in the SERP (the results page) obtains an average click rate of 31.7% , ten times higher than the one positioned in 10th place;
75 % of clicks are concentrated on the first 3 results ;
The second search page generates only 0.78 % of clicks .
These results can be explained by a simple observation: the sites that appear first are considered by Internet users to be more relevant and trustworthy.
The advantages of SEO marketing are many:
Generate more traffic to your site
Increase the visibility and awareness of your brand or company
Positioning yourself ahead of the competition
Generate more leads or sales
Improve conversion rates (signups, sales, quote requests, etc.)
Increase turnover
If you want to discover some elements of how an effective SEO strategy can grow your business , you can try reading another article of ours.
How to Optimize a Website for SEO
Appearing in the first results of search engines like Google or Bing, however, requires in-depth and precise work that includes the use of various techniques.
This involves a priority and fundamental attention to some well-defined areas to which all the SEO optimization techniques of a website can be traced back:
Technical aspects of the site
semantic fields used
quality of content
development and optimization of external links (link building)
monitoring and analysis of key performance indicators (KPIs)
SEO audit: analysis beyond strategy
Optimization of technical aspects
The optimization of technical aspects starts from the development of the site and in particular from:
The Tree Structure : It is generally recommended that each page be accessible in less than three clicks from the home page. The shorter the path to a page, the more Google bots will visit it. An easy way to make it easier for Google Bot to crawl and for users to navigate is to create a sitemap on the home page.
HTML code : Clean code will allow crawlers to understand the structure of your pages.
Mobile compatibility :
searches from smartphones are increasingly numerous and Google, moreover, prefers “responsive” sites (which offer a good user experience and navigation quality on all screens).
Site Speed : Speed is not only good for users, but also for Google. A fast website is desirable for users and significantly reduces Google’s operating costs.
Indexing : Google visits 20 billion sites every day to get fresh results and maintain the quality and relevance of its algorithms. The more a site is updated, the more it will be crawled. When a bot goes through a site, it follows all the links it finds and crawls the HTML code: it gets the latest version of the pages. If the page has not changed, it does nothing, if it has changed, it indexes the new version.
If you want to continue learning more about optimizing the technical aspects to increase traffic to your website, I recommend you read our article on the subject.
Content Management System (CMS):
The Importance of the Right Choice A search engine optimized website is essential to increase your online visibility and attract the right audience. And choosing the right CMS plays a crucial role in this process.
HubSpot CMS offers a powerful set of tools that allow you to create a highly SEO optimized website. With features like page optimization , tag management , friendly URL creationand much more, Hub CMS helps you rank highly on search engines.
Choosing HubSpot CMS means having a solid foundation for creating a website that meets the needs of users and is easily indexed by search engines, allowing you to achieve high-level results in your SEO strategy.
A Canada Mobile Database list is essential for digital marketing. Whether you’re reaching out through SMS marketing, telemarketing, or mobile advertising, a reliable mobile database is crucial. Our Canada Mobile Database is maintained by qualified professionals to ensure accuracy and relevance. If you need access to a comprehensive mobile america cell phone number list database for your marketing campaigns, visit our website and contact us via phone or email. We also offer various other data services tailored to meet your marketing needs. Visit our website to explore our offerings and place your order today.
Semantic Analysis:
How to Implement and Use It Best in SEO Content Strategy
Semantic analysis for whatsapp number library SEO is the study of keywords and the search intent of Internet users. It is about understanding what interests them, what they want to know and how to meet their expectations. For this it is necessary to ar numbers connect this research to a context and a sector of activity.
Semantic analysis is about optimizing the words and phrases in a post to provide more relevant results. At first, Google was not very demanding about the use of the lexical field, but in recent years semantics has become essential to SEO .
A semantic SEO analysis takes the form of a list of relevant keywords , along with their search volume , current position , competition , etc. Most often collected in a spreadsheet, this information helps identify strategic keywords used to increase the natural referencing of a website.
To be at the top of the SERPs , it is not enough to randomly align the keywords of an article. There are rules to follow for an effective SEO marketing strategy .
The first step to optimize content is keyword research , starting from the main one to get to the secondary ones that better specify the theme.
Semantic analysis, in other words, is the phase during which it is necessary to identify the keywords or expressions that will serve as the basis for the SEO work, then organize them in such a way as to facilitate the understanding of the site’s contents by search engines.
SEO Content Optimization
Content is the backbone of SEO strategy in marketing. It must be perfectly readable by search engines: it must not be integrated into an image or presented in any form of animation that search engines cannot decipher.
Duplicate content is harmful to search engine rankings. The ideal is to produce new content several times a week and update old pages monthly , if possible.
The content must be of high quality , that is, it must address Internet users by offering them clear and useful information, corresponding to their requests.
The main element of a page or article is the title. It is essential to include your keyword in the page title. For secondary titles it is important to display the keyword sparingly. Google will notice if you over-optimize your page.
To rank organically it is important to write as much content as possible related to the keyword. You should write content of at least 300 words to expect SEO results. A very useful tool for this activity could be a company blog .
If you are wondering why a corporate blog should increase your business you can read our article!
Another very useful element for optimizing content or a web page is its meta description , that is, the short portion of text that appears in the SERP under the page title and describes its contents, inviting the user to click on the link.
The importance of external and internal links
Both internal and external links are essential for SEO, to improve your search engine rankings, but also to help people navigate your site. To improve the SEO of your content, you need to know the difference between an internal link and an external link, and know how to use them.
Simply put, an internal link is a link that points to another page on the same website. An external link, on the other hand, is a link from another site.
Internal links structure your website. Their presence causes Google (or other search engines) to crawl and continuously index your site content.
Internal links are also very useful for users because they help them navigate the site and move from one page to another. When a user visits multiple pages of the same site, it is easier to convert them into customers.
When a page on your site links to another page, it conveys authority to the second page. This increases the likelihood that the second page will rank in the SERPs. Through internal links, pages can help each other rank better.
External links or backlinks greatly improve SEO by allowing you to:
Building a company’s reputation : When a user searches for something, search engines like Google show them the best possible result for their query. To do this, Google directs these users to trusted, popular, and backlink-rich sites.
Improve credibility : External links also increase the credibility of your website. If you have a lot of backlinks from sites that are relevant to your industry, you will earn Google’s trust.
Generate referral traffic : A good link from a popular blog or website can help generate traffic.
Simply put, the more high-quality sites link to your site, the more likely you are to rank higher in the SERPs.
Identifying objectives and performance indicators
An organic strategy begins with defining objectives. These must be SMART : Specific, Measurable, Achievable, Realistic and Time-bound (Specific, Measurable, Accepted, Realistic, Timely).
Clearly defining SEO objectives is essential to determine the actions to implement and prioritize them. It is also essential to monitor progress through key performance indicators ( KPIs ).
KPIs can be traced back to three types:
Visibility KPIs : number of visitors, new visitors and repeat visitors, number of sessions and new sessions, search engine impressions, etc.
Behavioral KPIs : number of pages viewed, pages viewed per session, average session duration, bounce rate, etc.
Conversion KPIs : conversion volume, conversion rate, revenue generated, etc.
We have also talked about SEO KPIs and website monitoring and optimization through data in another article of ours.
SEO audit: analysis beyond strategy
Whether you have defined your SEO strategy and dedicated time and resources to it, whether you are starting your online business from scratch, or whether you are in the midst of updating your online presence, an SEO analysis (or SEO audit) is a fundamental diagnostic element.
This analysis aims to analyze the strengths and weaknesses of your online presence and visibility starting from your website . The factors to take into consideration when carrying out this type of activity are technical, content-related and usability of the site.
Some key steps to perform an SEO audit of your website can be:
define your SMART goals that you want to achieve;
use a verification tool where you enter the URL of your website (Semrush, Moz, SEOZoom…);
find technical errors on the site ;
