Keep your subscribers engaged and satisfied Happy marketing

Introduction: Creating a mailing list is a Keep your subscribers engaged fundamental step in successful email marketing. Gmail, being one of the most popular email service providers, offers a user-friendly interface for managing mailing lists. In this blog post, we will guide you through the process of creating a mailing list in Gmail, enabling you to connect with your audience effectively and boost your marketing efforts. If you don’t have a Gmail account yet, sign up for one. It’s simple and free. Once you have your Gmail account ready, log in to access the Gmail dashboard.

 Creating a Google Contacts Group

Before you start adding subscribers, it’s a good Kenya Email List idea to create a Google Contacts group to organize your mailing list. Follow these steps to create a new group:

1. In Gmail, click on the “Google Apps” icon (9 dots) in the top right corner of the page.
2. From the drop-down menu, select “Contacts.”
3. In the Contacts page, click on the “Create label” button on the left-hand side.
4. Name your group (e.g., “Subscribers,” “Newsletter,” etc.).
5. Save the group by clicking “Create.”

 Adding Contacts to Your Mailing List

With your Google Contacts group ready, you ASB Directory can now start adding subscribers to your mailing list. There are several ways to do this:

Method 1: Manual Addition

1. In Gmail, click on the “Google Apps” icon (9 dots) and select “Contacts.”
2. Select the “Subscribers” (or your chosen group name) label from the left-hand side.
3. Click on the “Create contact” button.
4. Enter the contact’s details, such as name and email address.
5. Click “Save” to add the contact to your mailing list.

Method 2: Importing Contacts

1. In the Contacts page, click on the “Import” button on the left-hand side.
2. Choose the source from which you want to import contacts (e.g., CSV file, Outlook, etc.).
3. Upload the file and follow the on-screen instructions to map the data correctly.
4. Select the Google Contacts group (“Subscribers”) where you want to add these contacts.
5. Click “Import” to add the contacts to your mailing list.

4. Managing Your Mailing List: As your mailing list grows, you might need to manage and organize your contacts efficiently. Gmail offers various features to help you with that:

– Creating Subgroups: You can create subgroups within your main mailing list to categorize subscribers based on their interests or engagement levels.

– Removing Inactive Subscribers: Regularly check the engagement metrics of your emails. If some subscribers are consistently inactive, consider removing them from your list to improve open and click-through rates.