ICE Score improved version how to prioritize the ideas Growth team

Exactly!  how fast you think. Wow, you’ve impressed me. I haven’t finished writing this sentence and you’re already thinking about the solution: Vic establishes a unified criterion that gives objectivity to the system. Exact! Indeed, the solution to the problem of subjectivity and lack of concreteness is objectivity and concreteness . There’s no more. Boom. A meme would be needed here. That’s how I started developing an idea and an improved  Score model that  later perfected for his own Startup (it always beats me, it is what it is). Main characteristics of the Improved  Score The improved  Score aims.

What is the ICE Score

Add concreteness and objectivity to the initial industry email list method thanks to three changes: Divide each point of the  into a series of more objective sub-criteria that are aligned with the reality of our business . For example, we can divide the Impact into a series of scores based on the point in the funnel we think it will affect, a categorization of impact indices depending on whether it is a media campaign, display, CRO, product improvement, viral, etc. . We can also, for example, ask a series of questions regarding the “Ease” based on whether there is a history of that idea in success stories from other projects.

industry email list

The problem inherent to the 

Whether we have relied on data to propose it, etc. The point ASB Directory is to develop a questionnaire whose answers, the simpler the better, result in a more objective value. Use decision matrices to correctly weight the score of both the previous questions and the weight of each element of the ICE Score . Another problem with the classic version of the  Score is that it gives the same weight to I as it does to C and E. But this is not always the case. It is common in startups that, depending on the phase they are in, one point is more important than the other. We could be in a phase where, regardless of effort or security, we need the greatest possible impact. Therefore, it would be logical to think that we need.

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