Reunions, family celebrations, gifts everywhere and a lot of love: Christmas advertisements. Which are usually cut from the same cloth, exude tenderness and emotion from every pore. But not everyone likes them: there are those who think they are too cloying and avoid them without thinking twice. According to a Kantar consumer study. Society has a divided heart regarding the Christmas campaigns we see on television or social networks. 51 % of consumers “love” Christmas ads, while 42% consider them “touchy-feely ,” according to this study.
How has Christmas advertising evolved
Specifically, Martín Caínzos, teacher Estonia Phone Number List of Audiovisual Direction and Scriptwriting at the Treintaycinco mm audiovisual training school, explains that ” at the end of the 20th century. Advertisements were based on fictional characters .” Then, the transmission of the fantasy and magic of Christmas was a priority over the rest of the aspects and the advertisements sought to make the viewer dream through advertising. On the other hand, in recent years. Storytelling has been the main technique to reach the public and, in this way , make consumers feel identified with the characters.
This is how Christmas ads have changed with social networks
Social networks have changed ASB Directory the world of advertising and that is a fact . Over the years, they have acquired an essential role in all sectors and, especially, in advertising, given that video spots are very easy to share and comment on on this type of platform. Typically, each ad is meticulously studied and receives both positive and negative reviews. Thus, the producers of the advertisement know the consumers’ evaluation at the moment. Consequently, some Christmas ads have become known for being viral memes on the Internet. The message they convey . In addition to this in-depth analysis of each advertisement, it is worth highlighting that the population is much more complex than 15 years ago.
