The core algorithm update, called Florida 2, has also been confirmed by Google. The Florida update , which has attracted attention and raised many questions , provides many advantages for companies if evaluated correctly and benefits brands in terms of improving search engine results. Such core algorithm updates are rare and when they are, they involve a fairly large-scale change.
Therefore, detailed information about each change
Revision should be obtained and the activities performed on the websites should be determined with this information. Florida Update Recommendations Google has made many statements about the Florida update and has made some recommendations especially to website administrators. Some of these can be listed as follows: Necessary measures should be taken regarding web spam. In particular, Search Console verification is required.
It is important to update the speed
Google Lighthouse performance issues should be fixed. The opening speed of the web page should be high. The content should be regularly developed and updated. The last change date should also be stated. Content strategies should be created based on user queries. Internal links should be structured in the best possible way. Content must be created by experts. You need to be careful about harmful links.
What Industries Does the Florida Update Affect?
The Florida update directly affects many sectors. In this way, it becomes possible for them to be at the forefront of the competitive environment and a big step is taken towards becoming a strong brand.
What is SERP? What are SERP Features?
Originally named “Search Engine Result Page”, SERP, which consists of the first letters of the words, means Search Engine Results Page in Turkish. In SEO, SERP is defined by the “keyword” or query that creates the results. In other words, the page that appears when you do a search is the SERP.
SERP Features
The content of a SERP can consist of organic results, paid results, and SERP features. It’s worth noting that the term SERP features is not official. Google itself calls these types of query results “search result features” or “rich results.” Google may also apply different terms to specific search result features that essentially mean the same thing.
For example, Google calls SERP features “enriched search results” while labeling them as “interactive rich results.” You can think of a SERP feature as any additional element that adds something new to the typical format of a results page with just blue search result links and descriptions. Google continues to test and improve these features to provide a more user-friendly experience on the search engine.
Search Results Explanations
A properly crafted meta description is usually visible in full in the description element of search engine results. While meta descriptions don’t play a major role in driving rankings, they can play a role in the search result.
Best Practices
- Keep descriptions around 200 characters.
- Descriptions must be persuasive and persuade the user to click.
- Use primary keyword
Why Are There Different Types of Search Results?
A keyword search is done based on what is being searched for. Results that serve just that information are more useful. Someone searching for “Mexican food” is probably not looking for the exact history of Tacos. Using a lot of data, Google predicts that this person is probably looking to find a good burrito nearby. So instead of showing a list of articles or even a list of Mexican restaurants, Google Maps shows them the three closest Mexican restaurants.
Ultimately, what Google has always been about how to build telemarketing data is providing more helpful results. As we gain more data about how we search for information, what sources we consult, and what types of information satisfy users with each search, Google will continue to discover new and better ways to give us what we want.
Web Results
These SERP Features originate from Google’s classic organic web indexing based on public websites, created by Googlebot. The vast majority of SERP features currently in use come from this category.
Organic Results
Organic results are the standard case on Google search pages. They come from Google’s Web Index. To find them, Google web crawlers automatically search the public internet and add new content.
Results consist of a URL (or URL components), a page’s Title , and a ” Snippet ” , a text preview containing relevant excerpts from the page content .
Additional Features of Organic Results
In addition to the URL, Title, and Snippet, Google extends many organic results with other attributes to better categorize them. They appear prominently in SERPs and often get better click-through rates than standard results.
- AMP : Short for Accelerated Mobile apakah masa depan pereka web? Pages . A standard created by Google to reduce the loading time of mobile pages.
- Pre-Line : A line between the Title and the relevant Snippet. Google typically uses Pre-Line for scholarly texts, books, or similar subjects that display metadata from the content.
- Pre-text usually highlights the publication date or similar brief details that Google removes from the result.
- Rating : This Rich Snippet displays user ratings directly in the SERPs thanks to the use of structured data in the website source code. So-called “Self-serve” ratings are not visible, unnatural ratings created by the website owner themselves.
- Alternatively, if the search intent of a keyword suggests that an image would be useful to users, Google itself can search for the correct image file for the page.
- FAQ : FAQ extension (questions and answers) enriches organic results with questions answered on the web page. These pages must have properly structured data in their source code. This SERP Feature takes up a lot of space, especially on a Smartphone, and therefore easily attracts attention.
- List : If the page contains properly structured data, Google will display the result as a list.
- If users click on a link, they immediately land on a specific section of the website.
- Merged SERP : In some cases, Google combines two consecutive results from the same website into a single results card.
Advanced SERP Features
Now that we have a solid understanding of traditional search results, let’s move on to some of the more complex features Google offers.
Information Panel
This feature provides a comprehensive answer to a specific question and gives searchers basic information about a topic without having to click through to the SERP. It typically appears in the top right corner of a SERP on desktop results and at the top on mobile, but always below the ADS.
Image Package
Image packs are simply several images that alb directory typically appear as a horizontal row of image links that take you to a Google Images search. They can appear in any organic position on the SERP.
Local Information Packages
Local Teaser Packages are very similar to the Local Pack. However, Local Teaser Packages tend to feature businesses in the restaurant and hotel industries. These “teasers” include more specific business information, such as hours, prices, reviews, and images. They add a layer of value by providing the searcher with more information to make a decision. Earning this type of SERP feature is similar to earning a.
