Consumers have never been so demanding. Therefore, a shopping experience frictionless has become increasingly fundamental to the success of a business. Ensuring that your customer feels supported and able to identify what sets your company apart, whether through agility in service or through an unforgettable experience is what will influence them to speak highly of you on the internet or anywhere else. This is why consumer experience has been so prominent in recent years. Today, almost 90% of Brazilians say that they consider the experience to be relevant at the time of . And it must be present in each and every user interaction with the product or brand, from advertising campaigns to sales, support and product. “Even in the face of an unplanned incident, when we must ensure.
Customer Experience × Customer Success
That all touch-points are carried out with quality, in a personalized way, generating trust and positively surprising the custom Canada Phone Number Data erays the head of Customer Service at Bling, the company ’s management system . Company . In the company where he works, Paz is responsible for customer success (CS) and customer experience (CX) and explains that adopting both strategies can make business growth easier. “Knowing that the cost of retaining a customer is lower than bringing in new customers, CX plays a fundamental role in reducing and stabilizing churn ( customer evasion). When we create good experiences for our customers, we increase our base of fans and promoters who recommend the brand more quickly, in other words, we gain lawyers who will defend us when necessary.
The importance for your business
According to him, companies that do not use a customer experience strategy are missing the opportunity to understand their customers, and they are often the real motivators and offenders of their brand and product. This, co ASB Directory nsequently, has an impact on revenue, increasing your customer acquisition cost (CAC), bringing leads that do not fit with the product, with the aim of addressing customer evasion. Even small companies should focus on the customer experience, as it is what will make them come back. The problem is that many entrepreneurs think that the costs of investing in this strategy are too high, which is not true. “There is an incorrect belief that specific CX actions are very expensive, that only large companies would be able to implement them.
