In this lesson, explore the art of marketing positioning to excel in the market. A comprehensive article on what every business leader needs to know to innovate and dominate in their industry. What you will find in this article: What is market positioning? The Power of Marketing Positioning Communication at the heart of positioning What is a Brand? The Brand Model Canvas Marketing Positioning, Omnichannel and Marketing Mix: The Vital Triad The Golden Circle: The Key to Successful Marketing Positioning 10 Reasons Why Companies Ignore the Importance of Branding Marketing Positioning: The Password to Success Marketing-lessons-marketing-positioning-Easy-Web-Marketing-Nicola-Onida-SEO-copywriting-and-digital-marketing Do you really know what marketing positioning is? If the answer is no, in this article I will guide you on a complete and in-depth journey to discover this fundamental strategy for the online success of any company or professional. What you will find in this in-depth study on Marketing Positioning: What is Marketing Positioning? The Psychological Power of Marketing Positioning How Branding Works Within Positioning Why Companies Ignore Brand Positioning Marketing positioning is a fundamental step for any company that aims to conquer a prominent place in the market and build a successful brand. It is not a simple theoretical concept, but a real strategy, the result of careful analysis and planning work , which allows you to connect the company’s strategic plan to operational marketing activities. Marketing-lessons-marketing-positioning-Easy-Web-Marketing-Nicola-Onida-SEO-copywriting-and-digital-marketing
Simply put, it is the set of all the strategies and actions implemented to influence the consumer’s perception of your brand or product compared to those offered by competitors. The goal? To create a strategic asset that enters the customer’s mind when they feel a need or a necessity, making your offer the preferred solution. Some examples of market positioning? A bag brand that positions itself in the luxury segment . A fast food restaurant chain that positions itself as a provider of quick, affordable meals . A brand of spacious, affordable cars that positions itself as the ideal choice for families with children . In all these cases, the brand has chosen to address a specific target, studying its needs and offering an added value perceived as superior to the competition.
In a digital world saturated with information and competitors, marketing positioning plays a primary role in standing out from the crowd and conquering your space in the market . It is not just about selling products or services, but about creating a deep connection with your target audience, occupying a unique place in their mind. Imagine you’re torn between two restaurants: one has a catchy logo and a flawless website, but negative online reviews; the other has a simpler image, but a reputation for great food and a welcoming atmosphere. Which would you choose? You’d likely choose the latter because its brand positioning communicates trustworthiness and value . Here are 3 examples of iconic brands that have made marketing positioning the key to their success: Apple : positions itself as an innovative and premium brand, offering designer products with a unique user experience. Nike : identifies itself as a brand that inspires athletes to reach their maximum potential, with motivational campaigns and high-level sponsorships. Patagonia : positions itself as a brand committed to protecting the environment, using sustainable materials and promoting a responsible lifestyle. Marketing positioning is not just a strategy for large companies: even small businesses can benefit enormously . An example? An organic grocery store that positions itself as a point of reference for the quality and freshness of its products, attracting a knowledgeable and loyal clientele. Or a gym that specifically and personalized follows people who need training and particular athletic preparation.