The maxim that digital marketing agencies need to present convincing results to prove the value of their services remains a great reality. It is they (the results) that will dictate whether the agency is relevant or not to the market. It is still the most efficient metric for separating the men from the boys. Therefore, helping the client to sell more and better should be the number 1 priority of any agency manager, providing the best solutions for each type and specificity of business served. It turns out that the scenario was not always like this in the last decade.
During this period inbound marketing
Became something of a market darling. Practically all agencies focused their attention on reactive projects to capture leads . Not that the strategy is unnecessary. On the contrary, it is extremely efficient in Heavy Construction Contractors Email List several areas of activity to educate, generate greater visibility for companies and create market authority, but it is usually far from being an absolute truth and its results tend to be long (a year or more in average) – a fact not considered by many. The agencies’ big mistake, in fact, was to completely discard outbound marketing for projects, at a time of inbound frenzy. After all, when it comes to sales, nothing generates more results than an active strategy – obviously not the invasive one practiced through cold calling, but with intelligence and strategy.
Especially because not all decision
Makers are regular consumers of digital content such as blog posts, videos, e-books, webinars, etc. In this context, the role of agencies comes into play today in delivering differentiated proposals, directing the client to hybrid projects with the combination of inbound and outbound, also known as a y-shaped sales funnel. The model adds value for both the ASB Directory agency , which can make the complete portfolio of services available, as well as ensuring contractor satisfaction by shortening lead capture, since outbound results, compared to inbound, tend to be more tangible in the short term.
