Along with your goals and e-commerce data. You will have an agreed attribution model in your own business, but it’s always helpful to see where SEO is helping someone convert. If you have a well-defined customer journey, you definitely understand the role SEO is trying to play in converting customers. Because you know where your focus was. It’s been a great exercise to see how successful this has been over the years. This highlights gaps where results may not be being achieved or there may be rankings but not driving the expected actions. It’s important to work with your CX and data teams to understand these trends. For example, looking at rankings may not be enough to understand whether SEO actually plays a role in converting customers. So think broadly when reviewing 2023 data. It’s also a great time to implement anything you think you should have tracked for your 2024 strategy. Tool evaluation It’s important to evaluate your tools carefully. Overlooking a critical asset can give your competitors an advantage.
Or do you have new tools that improve the way you handle your SEO
Strategy, speed up the process, or add capabilities? , it’s worth taking some time to look at what’s on the market and think about how best to spend your tools budget. AI: article, podcast, and event. Have you tested how AI fits you and your business? If not, I recommend devoting some time to Germany Telegram Number Data this in 2024. I believe that AI is a valuable ally for strategy. It acts as a data slicer, researcher, and idea generator. While it doesn’t finalize tasks like publishing content or making final decisions, it greatly enhances the process and accelerates delivery. At the start of a new year it’s helpful to solicit feedback from report
Recipients to increase transparency
And clarity in your reports. Teams and Partners: Are you ready for success in 2024? Given the many skills required to implement an SEO strategy, you’re likely to have the support of colleagues, freelancers, or agencies. I hope they have done some of this checklist as well. In most agency relationships, this should be done every quarter. As you build your 2024 strategy, consider whether you have the right France Telegram Number players in the right positions and ensure they understand their roles. Keywords: Are they still relevant? What am I missing? Understanding your audience’s search behavior is essential to a successful SEO strategy. You need to not only optimize what you think makes sense, but also make sure it aligns with the user’s intent. Without this knowledge, you either have a good position but have content that doesn’t match the user’s intent, or you.
