B2C marketers reported that their content marketing budget in 2022 will exceed the amount allocated in.of B2B marketers said they spend 50% or more of their total marketing budget on content marketing. Additionally, 43% saw their content .Content marketing is the main element of digital marketing strategies. Its importance is reinforced by modern SEO practices and Google’s demand for EEAT content that demonstrates expertise, authority and reliability.With the advancement of technology and the emergence of generative artificial intelligence, staying up-to-date on content marketing trends and statistics is important in order to take advantage of new opportunities. Expert Jeff Riddal 35 key statistics about content marketing. We share them with Inweb readers.
Using content marketing Content marketing statistics you should know
1. The Content Marketing Institute (CMI) researched that 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy.According to Semrush, 97% of marketers will be successful with content marketing. CMI research on content marketing in B2B showed that 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy but it is not documented and 27% have no strategy.
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Half of marketers surveyed by CMI said they outsource at least one content marketing activity.Effective content marketing strategies of marketers believe that higher quality content that is created less often is more effective.. In an international survey of marketers conducted by Statista in 2022, 62% of respondents emphasized the importance of staying in touch with their customers, and 23% consider content-based communications to be the most effective method of personalized targeting.
Content types and trends Content marketing statistics you should know
Content Marketing Statistics You Should Know. Photo source: Unsplash. Content marketing has gone beyond traditional blog posts and encompasses a variety of formats—audio, video, and virtual content. This is reflected in the indicators and trends of distribution of various types of content. Short TikTok and Instagram Reel videos remain the #1 content marketing format because they offer the highest return on investment (ROI).According to 43% of marketers, the most effective type of visual content is infographics and illustrations. of B2C marketers expect their organizations to invest in video marketing . Semrush’s global State of Content Marketing: 2023 report shows that articles that include at least one video drive 70% more organic traffic than those published without video. Interactive content generates 52.6% more engagement compared to static content. On average, buyers spend 8.5 minutes viewing static content and 13 minutes viewing interactive content.
Content creation
For marketers, creating interesting and unique content is a constant challenge. With the deployment of generative AI, many have started using it to generate, edit or optimize content. Below are statistics on the impact of artificial intelligence on content creation. Generative AI attracted over 100 million users in just two months after ChatGPT launched.A recent Ahrefs survey found that nearly 80% of respondents have already implemented AI tools into their content marketing strategies. Marketers who use AI reported that it helps best with new topic ideas ( 51% ), headline and keyword research (45%), and draft writing (45%).In a survey by Hubspot, it was found that marketers save 2.5 hours per day by using AI to work with content.
Content consumption
After distributing content to an audience, it is important best headphones for iphone to understand how users perceive it or how they react. Demand Gen’s content preference study found that 62% of B2B buyers prefer actionable content. For example, a case study, for making purchase decisions, because they feel the “need for verified sources”. The same study also found that buyers tend to rely on content when researching potential business decisions. 46% of them reported that they increased the amount of content they consume during this time.In a recent post, blogger Ryan Robinson reported that the average reader spends 37 seconds reading a blog.. DemandGen respondents indicated that they rely most heavily on demos ( 62% ) and user feedback (55%) to learn how a solution or product will meet their needs.
Effectiveness of content marketing
A key success factor for content marketing asia phone number is its ability to be measured, optimized and directly linked to ROI. According to CMI, B2C marketers emphasize that content marketing primarily contributes to increasing brand awareness, building trust and educating the target audience. of surveyed B2B marketers successfully use content marketing to attract potential customers. of marketers who use blogging say it’s an effective tactic, and 10% say it delivers the highest return on investment (ROI). of marketers say that personalization increases sales.Changes in how much money is spent on marketing strategies show how popular and successful these methods are in general. The statistics below show that marketers believe in the power of content marketing.
