Digital Marketing

With forecasts predicting a prolonged recession for the UK ahead, restaurants need to tackle the cost-of-living crisis head-on. As UK […]

YouGov’s travel report defines affluent travellers demographically as follows: “Demographically, affluents skew slightly male (57%) and slightly older than the

At Google I/O 2023, Google unveiled its latest plans for the future of search, powered by AI technology. Speculation was intense

Performance Max for travel goals is a new campaign format in Google Ads designed for hoteliers. It aims to help

    Last month, Google unveil! a new campaign format for hoteliers, call! Performance Max for travel goals. The new

Based on early testing, Google has found advertisers using Performance Max achieve over 18% more conversions at a similar cost

Google has shown glimpses of what its generative AI technology could bring to the future of search. At the same

Google has also teas! how generative AI can improve the search experience outside of informational queries. We’ll see more examples

First, though, let’s take a moment to discuss something else Google breezed over during its keynote. Going back to the