This case is about the SEO promotion of the website of the baby food manufacturer HiPP. It is interesting that the topic has certain limitations due to the specifics of goods for children. This is a non-standard task, so let’s share the results and tell how they were achieved.Project Managers — Vadym Badyuk, Eleonora Vostokova.Internet Marketer — Artem Lebedev.The promotion period is from Novemberto March We continue our work at the time of publicat.
Customer data
HiPP blends and teas first appeared in Ukraine in December 1992. The target audience is mainly mothers. We do not observe seasonality. Mixtures are sold in the largest retail chains of Ukraine. The company has an official information and reference site with a list of stores with HiPP products. On the HiPP website, you can familiarize yourself with all the networks that sell the company’s products.On the HiPP website, you can familiarize yourself with all the networks that sell the company’s products.
Telemarketing list acquisition can be defined buy telemarketing data as acquiring lists of specific contacts from vetted sellers. Seek out targeted niche lists where audience permission has been secured such that marketers can legally send communications to prospects under GDPR and TCPA rules. It is recommended always to order a sample first to check in advance the accuracy and quality of the data to be provided. To keep conversion rates high and avoid legal problems, purchased lists need to be updated and the lists themselves validated frequently.
In 2024, the HiPP company turned 125 years old. The family company tells about its 125-year history and its attitude to sustainable development. This is a brand that follows the highest, organic quality of its products, because it understands the responsibility towards parents and babies, and at the same time understands the importance of breastfeeding.
Strengths of the project and what helps in promotion
HiPP in Ukraine is among the leaders, it is a big brand. Parents and children know him.The manufacturer often conducts tastings of its products , for which you need to register on the website, that is, join the HiPP club. It is interesting for the audience. An announcement with the products that will be at the tasting appears on the website , and the user chooses whether he and the child are interested in this type of food. In addition to tastings, participation in the HiPP club gives access to useful materials, bonuses for attracting a friend, expert consultations, etc.On the side of HiPP works a marketer with extensive experience, understanding of all internal processes, trends, indicators, as well as the composition of products. This makes it easier to interact with the Inweb agency.Having a brand book from the head office with key messages that you can rely on.
The situation before applying to the digital marketing agency Inweb
We started negotiations on cooperation in December , but due to the beginning of the full-scale invasion of Ukraine by the aggressor, the start of work had to be postponed. The company returned in November, and at that time we already started talking about a specific project together.They started work in November . The last reporting month before the Inweb team takes action is December .The lastreporting month before the Inweb team takes action is December . Why did you turn to Inweb?The main goal of promotion and our responsibility is to increase the number of sessions on the site. It is important to note that it is not possible to buy goods on the site, it performs an informational and reference function. Reports are submitted to HiPP’s head office in Germany based on the amount of traffic on the site.A secondary goal is registration on the website.
Subject specifics and limitations
The site works on the TYPO3 what is pixel rank CMS system, which is not the latest version. Because of this, it has certain limitations that prevent the implementation of all SEO recommendations. But with the client, we always find a way out of the situation.There are also certain subject restrictions. On the client’s side, there is a pediatrician who proofreads all the content and coordinates the materials . Because of this, content reconciliation may be delayed, but it also avoids possible inaccuracies. On the part of Inweb, articles are written by a copywriter with medical education and experience as a doctor. There is also a separate control from the head office regarding the positioning of the product and content on the site.
It is important to write all product names only as indicated on the website.According to the law of Ukraine , “advertising of infant formula and infant formula for further feeding is prohibited.
Inweb SEO Promotion Team Actions
At the beginning, they studied the asia phone number site and gave recommendations for its improvement. We implemented what was possible, the client helped with this from his side. The limitations of the TYPO3 site management system did not allow us to do everything that was planned, so not all technical tasks and recommendations were implemented.Emphasis was placed on the content, since it should only be based on scientifically proven information (also according to the law), every statement should be verified. The articles on the site are implemented in the “Tips” subsections according to the subject of the section:The articles on the site are implemented in the subsections of “Advice” according to the topic of the section. Optimized the pages with keywords – added to the existing texts and added blocks with queries, if it was appropriate. In addition, added thematic images.
