Wotsatsa aliyense wa B2B amadziwa kuti Kutsatsa Kwa Akaunti (ABM) gulani Kupanga Njira kumatha kusintha momwe amachitira ndi maakaunti apamwamba. ABM imatha kumasulira mumayendedwe amfupi ogulitsa ndi makulidwe a juicier. Mutha kupanga maubale olimba ndikukulitsa matembenuzidwe popanga zochitika zomwe zimalumikizana kwambiri ndi omwe mukufuna. Koma monga nyumba yomangidwa pamchenga, njira yanu ya ABM singachite bwino popanda kumanga maziko olimba.
Apa ndipamene HubSpot imayamba kusewera. HubSpot imapereka zida zophatikizika ndi mawonekedwe omwe amapangidwira kuti aziwongolera ndikuwongolera zoyeserera zanu za Akaunti Yotengera Kutsatsa (ABM) kuyambira pansi. Monga bwenzi la Certified HubSpot Solutions lomwe limayang’ana kwambiri pa B2B ndi Kutsatsa Kutengera Akaunti, tadziwonera tokha momwe HubSpot ingasinthire magwiridwe antchito akampani yanu.
Mugawo la magawo awiriwa, tikuwongolerani pomanga ndikuchita bwino njira ya HubSpot ABM. Blog iliyonse idzayang’ana pa zitsanzo zotsatsa malonda, mawonekedwe, ndi malangizo omwe mungayese nokha. Blog yoyamba iyi idzayang’ana kwambiri pakuyika maziko olimba. Mabulogu athu otsatirawa alowa m’malo mwakuchita ndi kukhathamiritsa makampeni anu a ABM, ndikuwonetsetsa kuti ndinu okonzeka kugwiritsa ntchito bwino njira yanu ya ABM.
Ngakhale mndandanda wamabuloguwu ungoyang’ana kwambiri pakuthandizira HubSpot, mungafune
kuwona tsamba lathu lomwe mukufuna pa ABM + Demand Gen kuti muwunikenso mwatsatanetsatane mfundo za Account-Based Marketing (ABM).
vende digito paul slack akulankhula za njira ya hubspot abm
Kodi mwakonzeka kuganiziranso njira yanu Yotsatsa Akaunti Yotengera Akaunti (ABM)? Tiyeni tilowe m’madzi.
Kumvetsetsa Wogula Wamakono: Chifukwa Chake Njira Yotsatsa Yotengera Akaunti Ndi Yofunika
Musanafufuze zambiri za Malonda Otengera Akaunti (ABM), ndikofunikira kumvetsetsa chifukwa chake njirayi ili yofunika kwambiri masiku ano a B2B. ABM ndi gawo la njira zophatikizira zopangira zopangira zomwe Kupanga Njira zimapangidwira ogula amakono ndikusintha kuti zigwirizane ndi zosowa zawo.
Kusintha kwa Buyer Behavior
Ogula amakono a B2B asintha kwambiri momwe amapangira zisankho zogula. Amagwiritsa ntchito kwambiri njira zamagulu monga LinkedIn , YouTube , ndi Reddit kuti apeze zambiri ndikuwunika omwe angakhale ogulitsa. Ogulawa ali paulendo wodzitsogolera okha ndipo amakonda kuyendetsa njira zambiri zogulira pawokha, nthawi zambiri amasiya ogulitsa kuchokera pazigawo zoyamba.
Kafukufuku waposachedwa ndi Harvard Business Review akuwonetsa kusinthaku: Asanayambe mwalamulo ntchito yawo yogula, ogula a B2B ali kale ndi mndandanda wachidule wa ogulitsa anayi kapena asanu m’malingaliro. Mu 90% yamilandu, amagula kuchokera kwa m’modzi mwa ogulitsa omwe asankhidwa kale. Izi zikugogomezera kufunikira kopangitsa kuti ikhale pamndandanda wachidulewu pogwiritsa ntchito njira zogwirira ntchito za Malonda Otengera Akaunti.
Udindo wa Native Digital
Pafupifupi 75% ya zisankho zogula za B2B zimaphatikizapo mbadwa za Momwe Mungagwiritsire Ntchito Njira Yanu ya ABM ndi HubSpot digito – zaka chikwi kapena akatswiri achichepere omwe adakulira ndi mafoni a m’manja ndipo amadziwa kwambiri kugwiritsa ntchito zida zamagetsi. Mu gawo limodzi mwa magawo atatu a milanduyi, iwo ndi okhawo omwe amapanga zisankho.
Ogulawa amadya zambiri kudzera pazama TV, ma podcasts, ma webinars, ndi madera apaintaneti , zomwe zimapangitsa kuti zikhale kofunika kuti otsatsa akumane nawo komwe ali. Malinga ndi kafukufuku wa Crowdtap, 84% yazaka chikwi amakhulupirira zinthu zopangidwa ndi ogwiritsa ntchito kuposa kutsatsa kwachikhalidwe.
Kusintha Kuti Mukhale ndi Mpikisano Wampikisano
Ogula a B2B apanganso chidwi chofuna kusefa zinthu zopanda pake kapena sipamu. Kutsatsa kwamunthu payekha ndikofunikira kwambiri kuti mufikire omvera awa, kupereka mauthenga omwe akuwunikiridwa omwe amamveka nthawi yonse yofufuza ya ogula. HubSpot imapereka zida zosinthira mtundu wanu, kumvetsetsa momwe ogula amachitira, kupanga mauthenga omwe akuwunikiridwa, komanso kukhathamiritsa zomwe zikugwirizana ndi mafoni.
Onani B2B Social Media Playbook yathu kuti mupeze maupangiri oyambitsa
ziyembekezo zazikulu pazama media musanayambe, panthawi, komanso pambuyo pogulitsa. Buku losewerera lathunthu ili ndiye kiyi yanu yoyendera zomwe zikusintha nthawi zonse za B2B media media. Zadzaza ndi zidziwitso zotheka, njira zotsimikiziridwa, ndi zitsanzo zenizeni.
Khwerero 1: Kuzindikiritsa ndikuyika Maakaunti Omwe nambala za tr Mumayembekezera ndi HubSpot
Maziko a njira iliyonse yopambana yotsatsa ndi Akaunti ndi mndandanda wopangidwa bwino wamaakaunti amtengo wapatali kutengera mbiri yanu ya Ideal Customer Profile (ICP). Zida zingapo za HubSpot zitha kukuthandizani kuzindikira, kusankha, magawo, ndikuwongolera bwino maakaunti anu omwe mukufuna. Umu ndi momwe mungagwiritsire ntchito mawonekedwe a HubSpot kuti mugwiritse ntchito njira zabwino pakuzindikiritsa akaunti:
