Consider paid social mia advertising for your e-commerce marketing strategy Of course. A spending money on advertising isn’t a good idea. A but it can also generate a great return on invtment. Facebook and Instagram are two of the most popular social mia platforms for advertising. Start with a small amount. Remember to narrow your bas on rults target overseas data audience as much as possible. 27. Consider PPC ads on search engin PPC ads on search engin can work just as well. You can now even advertise in Gmail if you want to reach people’s inbox without email marketing.
Consider social mia influencer
Marketing Influencers don’t have to be expensive. Unls you want Kim Kardashian to promote your product. A you can find niche influencers who charge a reasonable amount. You can even use an influencer marketing platform to identify and connect with influencers who are a perfect fit for your brand. Some will even promote your product bas on rults for free if they like it. Consider sending free sampl to influencers in your niche. 29. Use retargeting ads! They are very effective! A retargeting ad us a pixel on your website that tells the ad network that a user has visit your site.
The ad network then targets
That user with an ad for your product. Facebook retargeting ads are compelling. Since Facebook has a large audience. A it can put your brand in front of a large number of people. Plus. A you can narrow your audience significantly. A allowing you to spend ls money. 30. Run contts to engage your followers and promote your e-commerce bas on rults products the exception is sites with bots Run contts to engage your followers and promote your e-commerce products Contts can work just as well as giveaways. Ask people to submit user-generat content on your social mia or via email to enter.
You’ll showcase your
Favorit and send them gifts for participating. Just remember that there are guidelin to follow when running contts. A so be sure to check with the platform and consider the regulations of the countri where participants ride. If you’re more comfortable b2b reviews with giveaways. A which have far fewer rul. A this might be the way to go. 31. Constantly tt your CTAs and pop-ups Use Hello Bar to ensure you’re sending the right msag at the right time. For example. A create two exit-intent popups with a different CTA . Automatically show them to equal parts of your audience.
Running consistent
With data you can use to inform the rt of your ecommerce marketing campaign. In other words. A once you’ve identifi a “winner” for your exit intent tt. A run another tt with that exit intent versus another. This time. A tt the headline or body copy. 32. Provide the bt customer service in your industry Deliver the bt customer support in your industry Want more money? Be there for your customers. Rpond to emails. A social mia qutions. A and other communications within 24 hours. If you can rpond within two hours. A do so.