Google Search Console is considered a universal assistant in the work of marketing and, in particular, SEO specialists. In many YouTube video blogs about optimization and tutors of various courses talk that it is Search Console that is the tool that you need and is able to replace any paid tool. In this article we will look at whether this tool is really so good and is it not a myth?
Google Search Console development
It’s no secret that Google’s tools are constantly transforming. This happens with the expansion of various capabilities of Google. For example, last June, Google ordered us to switch to Google Analytics 4, which is the latest version of the analytics tool and is radically The myth of an assistant different from previous generations. It has updated 2024 mobile phone number data also seen significant changes in Google Search Console over the past two years. It was that the Video Content Indexing Panel and others appeared.
Google Search Console development
With the launch of the 2022 algorithm Core Web Vital, a new block appeared on the console – Experience (Experience). It contains a Page Experience Overview, a Compliance Overview for Core Web Vital parameters, and an HTTPS Security Protocol Overview.
Improvements section
The Enhancements section is interesting. It contains an overview of “Crumbs”, an overview of profile pages, and an overview of indexed Sitelinks. What is interesting is that the content of this block may vary depending on the architecture and functionality of the site. For example, a FAQ report panel may appear in the Experience block, and in cases where an event calendar is integrated into the site, then an Event section may appear in this block.
For e-shops and sites with The myth of an assistant norating services, the Shopping section will definitely appear. It will certainly contain an overview of the Product Excerpts. The Merchant listing and Shopping tab listings can also be located there just as well.
Security and manual actions panel
The small Security and Manual Actions panel contains two sections, where you can find a panel with
Security questions and a panel with Manual actions. At the moment, these are new and undeveloped
panels that show only one element – whether or not problems have been identified. It is very likely that in the future these panels will develop and more detailed reviews of the issues covered will be visible.
Link panel and the first finding of the myth
At the bottom of the instrument panel is the Links panel. This panel contains reports with External
and Internal Links. It is in this review that the first serious problem, or the erroneous operation of the
Search Console, can be found. Namely, by selecting the kyokushinkai.lv of our client’s LKKF reports
for the domain and The myth of an assistant comparing the results of Search Console and Ahref, it
can be seen that the Search Consoles Links Panel in the Links report The most popular link sites show
only 6 donor domen. In contrast, Ahrefs presents 10 donor domains. Consequently, it can be seen that
when creating a backlinks network, it is not possible to correctly identify either the donor domain or
the number of backlinks with Search Consoli. Professional tools are more accurate in this regard.
Keyword overview and the second finding of the myth
Google Search Console’s main overview, which is why it’s also considered very valuable, is Keyword Report. When we open it, we see both the Number of Clicks and the number of Sessions for requests that the site has referred to. We also see the Average number of clicks and also the Average keyword position. Below the summary panel are the what is content marketing and why is it important? keywords sorted in a column with the same parameters and the ability to rank keywords by them. At first glance, it seems that we have found a wonderful tool to identify the indexing parameters of our own or a client’s website. It just wants to shout: – “Super!”. However, I guess it will be hasty.
At first glance, it may seem that the average position score for keywords is a large value that we get from this report. However, by opening several reviews and sorting keywords by their positions from largest to smallest, we find that:
- Keyword positions tend to be far The myth of an assistant above 100th, despite the fact that there are only 100 places in the search engine.
- Oftentimes, these distant positions contain keywords that are not related to our business type or are grammatically erroneous low-volume requests, but affect the weighted average position in the report.
Inaccuracy of keyword position analysis
An even bigger surprise awaits us when looking at specific keywords. Let’s take as an example the keyword overview of the Kyokushinkai Karate do federation of Latvia, which we already know. Let’s filter the keyword report for three atb directory months (by default) sorted by the largest number of sessions. The fourth most searched for in the reporting period is “kyokushinkai”. This is certainly a very direct match keyword and we are interested in making the site index as high as possible on that keyword, but it is only in the 58th position. At the first moment, it can be chasing that “everything is bad.
However, when we look into the keyword overview, we see that it has a Countries entry. Pressing on it reveals a completely different picture for us:
- In Latvia, the keyword indexes on average in the position of 1.5.
- The site has responded to requests in 27 countries where it has appeared much further from the TOP10.
- Most of the requests have been outside Latvia, which is not interesting in the case of the federation.
Kyokushinkai after country review
Google Search Console uses unfiltered The myth of an assistant data to compile search results. Consequently, they are much wider than those necessary for making accurate decisions in a particular region. There, in return, professional paid tools provide filtered and highly specific data that can be used for immediate decision-making. Search console is also less accurate than paid tools, so its reviews are very critical to making decisions about website optimization at all. As a result, if you have read our article to the summary, then you can definitely conclude the same thing as us – Google Search Console is shrouded in a lot of myths that give a false impression of this tool. For our part, we would recommend making decisions using only professional tools.
