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What is a CRM system in simple terms?
Benefits of using CRM systems
Disadvantages of using CRM systems
What to look for when choosing a CRM
Why it doesn’t work? 3 main mistakes of CRM implementation
Examples of successful CRM implementation in Russian companies
Top 3 CRM Systems That Will Help Automate Work Processes
Cost of implementing a CRM system
Recommendations for the implementation of a CRM system
Let’s sum it up
Frequently asked questions
Ekaterina Chernykh
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What is a CRM system in simple terms?
CRM (Customer Relationship Management) is a customer relationship management system.
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CRM helps companies:
Collect and store email data customer data in one place;
Analyze customer information to better understand their needs;
Interact with clients through different channels (email, phone, social networks);
Automate routine processes of interaction with clients (for example, sending emails).
In this article, we will tell you about the advantages and disadvantages of CRM systems, how to choose one, and also provide examples of successful implementation of CRM in a company.
Benefits of using CRM systems
CRM focuses on the main thing – building strong, trusting relationships with each client. By automating routine, CRM frees up time for individual work with customers. As a result, customers feel the care and attention of your company. And this is the best motivation for long-term cooperation.
Read also
Top 20 Best CRM Systems. Rating 2024
1. Complete database of your clients
A customer base is the foundation of a successful business. But what to do when customer data is stored in dozens of unrelated Excel spreadsheets and notes across the company? A CRM system solves this problem by consolidating all customer information in a single database with easy access for employees.
Forming a database in Excel often takes up most of the employees’ working time. In addition, if there are many such tables, inevitable confusion arises.
The CRM displays all the necessary information about the client in detail. And all of this is in one section, not scattered across different files
2. Personalized approach to each client
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CRM focuses the company on the main thing – maximum satisfaction of the needs of each individual client. Automation of routine frees up time for building an 1067 compared to 2019 individual approach to clients. And access to data on client preferences allows offering the most personalized service.
3. Increased loyalty
Automated collection of data on customer preferences will allow you to segment your audience and build an individual approach to each one. This gives you not just sales growth, but real fans of the brand who become your regular customers.
4. Improving the efficiency of sales managers
Sales managers are given the opportunity to use their working time more efficiently. We are talking about increasing efficiency by 30-40%, which directly chine directory affects the increase in sales volumes. CRM takes on the collection and analysis of data, sending out offers, reminders about meetings and much more.
