Dear friends, I am sorry that the article has not been updat in a timely manner recently!
The itor is busy with school-enterprise cooperation in Shaoxing recently, and nes to prepare lessons for students. I hope you can understand! I will increase the update spe later!
Let’s move on to Instagram Marketing (Part 1) . The main contents are:
How to use hashtags on Instagram A complete guide
How to create an Instagram marketing strategy?
How to get more followers on Instagram?
5 little-known Instagram marketing secrets!
How to view Instagram analytics? A complete guide
Instagram advertising
4. How to use Hashtags on Instagram
First, let’s clear up the confusion – What is Hashtag?
Hash is the pound sign we often say, that is, #; Tag means label; then Hashtag is naturally the combination of the two, that is, “pound sign + a word or a phrase (no space in the middle)”. It is mainly us to mark the subject of the post.
(Note: Hashtags have long been us in Twitter. If you add a hashtag to a tweet, it will not only make the content more eye-catching, but it will also. A complete guide automatically become a link; click on this link to see all the tweets about the same topic from netizens around the world at the same time.
Now, Hashtag has become a trend. Facebook, Google+ and many blogging platforms support the use of Hashtags.
Why Use Hashtags?
On average, 80 million photos are shar on Instagram every day. If there is no appropriate classification method, it will be difficult for people to find the photos they want with such a huge number of photos! Therefore, hashtags appear.
On Instagram, hashtags are like strings, and each hashtag can connect all posts on a certain topic. In other words, if your post is public, others can find your post by searching for a hashtag us in your post.
It’s easy to find relevant content on Instagram using hashtags:
Enter a hashtag in the search box, and the search results will be divid into three parts: top posts, most recent posts, and relat hashtags. Among them, relat hashtags are other tags us by people on the topic. We can use it to expand the coverage of the post. For example, if you plan to use #coffee to tag your post, you can put #coffee in the search box, and then in the relat hashtags there may be recommendations like #latte, #cappuccino, #icecoffee, #coffeebreak, etc. OK, you can record all these hashtags and mark them in your post to increase the exposure of the post. (Note: In order for others to search for you through hashtags, your post permissions must be set to public!)
How to choose the right Hashtags?
① If you already have an idea in mind, ok, put the tag into the search box, then click “Tags” to see how many posts use this tag and what are the similar tags. ② If you don’t have any ideas yet, it doesn’t matter! Click “Top” to see what tags are us in recent popular posts. If appropriate, you can also take advantage of the hot spots to increase the views of the post~Suggestions:
① If you want your posts to be seen by more people and not just a flash in the pan. Then your hashtags should include the following types: general tags, popular tags (with obvious timeliness) and specific tags.
② In some cases, you can also create your own brand tags. But before using it, be sure to conduct proper investigations to ensure that the tag will not be us for other purposes and encourage your fans to use it . ③ Tags should not be abus. Studies have shown that it is good to use 1 to 4 tags for a post. Too many tags can easily be regard as spam. In addition, the position of the tag does not affect the effect of the tag. If you find it difficult to naturally integrate tags into Instagram Caption, put the tag at the end of the Caption or in the first comment of the post.
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5. How to create an Instagram marketing strategy?
Instagram is different from other popular social networking sites, so the marketing strategy is also different.
1) Determine the audience
Who is your target customer? Who is the audience of your posts? What is the age, location, gender, income, interests, and pain points of the audience?
Yes, it seems seo kpi analysis: what to monitor and why familiar, because any marketing starts from this step! (I have talk about Facebook, LinkIn, and YouTube marketing before…)
The correct analysis of the audience is the premise that you will not go astray and fall! !
How to determine the audience of the post?
Deeply understand your target customers -> Determine the audience of Instagram posts.
(The audience of the post is a subset of the target customers, because not all target customers can be influenc by Instagram~)
You can: always pay marketing list attention to hot events and interest hashtags relat to your industry; find out the posters who are using these tags (your competitors), and check their profiles and fans.
Usually, the characteristics of the competitor’s profile and their fans can provide you with a lot of information.
2) A complete guide Competitive Analysis
Look at the posts publish by other marketers in the industry;
check the Instagram profiles of competitors, posting frequency, posting quality, common hashtags, Instagram caption writing type, fan development spe, what type of posts have high user engagement…
When looking at the existing content of competitors, be more active in your brain and see if you can find details that competitors have miss. Remember that unique content is the key to making us stand out.
3) Set up an itorial calendar.
Generally speaking, a brand posts A complete guide
An average of six posts on Instagram per week, which means an average of more than 300 posts per year!
Fac with so many posts, it is difficult to figure out which ones you ne to post and which ones you have already post. So, for easy management, you can create an itorial calendar. Adequate planning helps to keep things organiz later.
You can plan the post types, Instagram captions, hashtags and posting times on the calendar in advance.
You can mark important events on it, such as the launch of new products or special offers.
4) Establish your own brand style A complete guide
Having your own brand style is the key to implanting your brand in the minds of users. A unique style will make users sensitive and they will immiately recognize your brand when they see the picture.
How?
Consider the following questions: What are your brand values? What are your brand characteristics? Are you bold? Fun? Creative? Adventurous? Simple? Crazy? …
Here is a very successful example: Once the brand characteristics are determin, the content of your posts (even the background color of the pictures) should cater to it.
