More than a month has passed since the basic plan with. Netflix ads was launched in certain countries. Therefore, including Spain, and the result obtained has not been exactly. What was expected in some cases. Therefore, the expectations of advertisers. Who were rubbing their hands at the company’s decision to include advertising among its content. Have notably clashed with the low volume of users who have adopted the new model.
Therefore, in the United States , data collected by Antenna and published by the media Xataka show that Netflix’s basic plan has been chosen by only 9% of new subscribers in the month of November. Making it the least popular option among the audience.
tTotal came from other categories
Likewise, 57% of the subscribers to the advertising Belgium Phone Number List plan during this first month have been people. Who have rejoined the platform. Who have signed up for the first time. Therefor, which means that less than half (43%) are subscribers who decided to go from more expensive. Therefor, modalities to the new and cheaper one.
That is, only 0.1% of Netflix subscribers in the United States. Decided to switch to the basic plan with ads in November. Tremendously low figure compared to what the executives of the Los Gatos company expected and with respect to the data achieved by other streaming services.
An example is HBO Max. Which launched its advertising-supported option in June 2021. Therefor, as Antena indicates, in the US market 15% of new subscriptions during the launch month went to this new model
Brands will be able to recover money from advertising
However, there is no need to rush as ASB Directory the figures can change in the long term. This was noted by a Netflix spokesperson to The Wall Street Journal. It’s still very early for our ad-supported level and we’re pleased with its launch and engagement . as well as advertisers’ enthusiasm for partnering with Netflix.”
In Spain, quantitative data on subscriptions has not yet been obtained. Even so, as Digiday announced a few days ago. Netflix is allowing brands to recover their money for advertising not yet broadcast on its platform in the face of the “hit” of this new plan with ads. In some cases. The company has reached only 80% of the audience it originally promised advertisers, which has been a disappointment for many brands.
