Mu blog yathu yapitayi , tinafufuza momwe tingamangire maziko olimba a Account-Based zambiri zakunjaMarketing (ABM) pogwiritsa ntchito HubSpot . Tsopano popeza mwazindikira maakaunti omwe mukufuna, kupanga mapulani ofikira, ndikumanga malo opangira zinthu, ndi nthawi yoti mugwiritse ntchito njira yanu ya HubSpot ABM ndikukwaniritsa bwino.
Kutsatsa kochokera kuakaunti sikungoyang’ana maakaunti oyenera; ndi za kuchita nawo bwino paulendo wawo wogula. Apa ndipamene zida zamphamvu za HubSpot zimaunikira, kukuthandizani kuti mupange zochitika zanu, kutsatira ma siginecha ogula, ndikuwongolera njira yanu mosalekeza.
Mubulogu iyi, tilowa mozama m’magawo atatu ofunikira pakukwaniritsa ndikukwaniritsa njira yanu ya HubSpot ABM:
Kupanga masamba otsika otsika kwambiri otengera akaunti
Kuyambitsa makampeni otsatsira athunthu
Kugwiritsa ntchito zizindikiro za ogula kuti achitepo kanthu
Pamapeto pa positi iyi, mudzakhala mukumvetsetsa bwino momwe mungagwiritsire ntchito HubSpot kuti mutengere zotsatsa zanu zozikidwa pa akaunti pamlingo wotsatira, ndikuyendetsa kuyanjana kofunikira komanso kutembenuka ndi maakaunti anu amtengo wapatali.
Pezani Maupangiri Ochulukirapo a ABM ndi Njira Zabwino Kwambiri mu AB
M + Demand Gen Webinar Replay
Ngakhale mndandanda wamabuloguwu ungoyang’ana kwambiri pakuthandizira HubSpot, mungafune kuwona tsamba lathu lomwe mukufuna pa ABM + Demand Gen kuti muwunikenso mwatsatanetsatane mfundo za Account-Based Marketing (ABM).
Khwerero 1: Kupanga Masamba Ofikira Otsatsa Maakaunti Osintha Kwambiri
Masamba anu omwe mumatsikira amakhala ngati poyambira pakusintha maakaunti omwe mukufuna. Ndi zida za HubSpot, mutha kupanga masamba otsetsereka omwe ali owoneka bwino komanso okometsedwa kuti atembenuke. Tiyeni tiwone momwe mungapangire masamba ochita bwino kwambiri omwe amagwirizana ndi njira yanu yonse ya ABM.
Zinthu Zofunika Patsamba Lopambana Lotsatsa Malonda Otengera Akaunti
Mutu/Zopereka Zoyenera: Gawo loyamba lowonetsetsa kuti tsamba lanu lofikira likusintha l Momwe Mungagwiritsire ikupereka mutu kapena zomwe zikugwirizana ndi maakaunti omwe mukufuna. Alendo ayenera kuzindikira nthawi yomweyo kufunika kwa zomwe mwapereka. Gawo
loyesa la HubSpot la A/B litha kukhala chida champhamvu pano – kuyes
a ndi mitu yosiyanasiyana komanso malingaliro amtengo wapatali kuti muwone zomwe zimabweretsa zotsatira zabwino. Kufunika uku ndikofunikira pakukopa chidwi ndikuyendetsa chinkhoswe.Momwe Mungagwiritsire
Kukonda Makonda: Kuthekera kwanzeru kwa HubSpot kumakupatsani
mwayi wosinthira mauthenga potengera zomwe alendo amakumana nazo monga makampani, kukula kwa kampani, kapenanso zomwe zidachitika m’mbuyomu. Muchitsanzo chomwe chili pamwambapa, tsamba lofikira limasinthidwa ndi dzina la mlendo, zomwe zimapangitsa kuti chidziwitsocho chikhale chofunikira ndikuwonjezera mwayi wotembenuka.
Minda Yotsogola: Opanga mafomu a HubSpot amathandizira mbiri yopita patsogolo, kukulolani kuti mutolere zidziwitso zamtengo wapatali pakapita nthawi osalemetsa alendo anu ndi magawo ambiri. Yambani ndi zidziwitso zoyambira ndipo pang’onopang’ono funsani zambiri mlendo akamalumikizana ndi zomwe muli nazo, ndikupanga chidziwitso chosavuta chomwe chimalimbikitsa kumaliza mafomu.
Ma CTA Okakamiza: Pangani ma CTA okhazikika pazochita pogwiritsa ntchito Kuphwanya Zipata: Ulendo wa CMO wopita ku Ufulu Wokhutira ndi Kufuna Kwambiri chilankhulo champhamvu, chachidule. Chida cha CTA cha HubSpot chimakupatsani mwayi wopanga ma CTA anzeru omwe amasintha kutengera zomwe alendo amakumana nazo kapena machitidwe,
ndikuwonetsetsa kuti ndizofunikira kwambiri.
Zopereka Zapadera: Gwirizanitsani zomwe patsamba lanu lofikira ndi gawo laulendo wa wogula. Chitsanzo pamwambapa ndi cha webinar yophunzitsa. Zolemba zamtunduwu zitha kukhala zoyenera kwa alendo omwe ali pachidziwitso, pomwe maphunziro amilandu kapena mawonetsero ndi abwino kwa omwe ali mugawo loganizira. Kuyanjanitsa kwabwino kumeneku kumatsimikizira kuti zomwe zili patsamba lanu zikukwaniritsa zosowa za omvera anu panthawi yoyenera.
Mapangidwe Osangalatsa a Masamba Otengera Kutsatsa Maakaunti
Kukopa Kwambiri: Mapangidwe a tsamba lanu lofikira akuyenera nambala za tr kuwonetsa mtundu wamtundu wanu pomwe akuwonekeranso. Mkonzi wa
