Molimbika mtima, Chuck Moxley , CMO wa Blue Triangle , waponyera zitseko ku imelo data laibulale yamakampani ake. Chotsatira? Kuwonjezeka kochititsa chidwi kwa 265% pazopempha za demo komanso kukwera kwa 242% pakukula kwa mapaipi.
Iyi ndi nkhani yowonjezera pochotsa, makamaka, kuchotsa mawonekedwe aliwonse ojambulidwa kuchokera kuzinthu za digito za Blue Triangle.
“Tidatenga gawo la Band-Aid-kung’amba zonse zomwe tili nazo mu Kuphwanya Zipata Q2 2023,” Moxley adawulula panthawi ya Demand Gen Jam Session yaposachedwa. “Inakhala imodzi mwazisankho zanzeru kwambiri zotsatsa zomwe tidapanga.”
Nkhaniyi ikuyang’ana paulendo wa Chuck kuchoka pachitetezo chazomwe zili pa gated kupita ku ngwazi yamasewera , ndikuwunika zovuta, njira, ndi zotsatira zodabwitsa za njira yawo.
Pamene mabizinesi akulimbana ndi kusintha kwa machitidwe
ogula komanso kuchulukirachulukira kwa njira zolandirira anthu otsogola, kuyesa kwa Moxley kumapereka phunziro lochititsa chidwi la mphamvu yofikira zinthu zopanda mikangano.
Mverani Nkhani ya Chuck
Mukufuna kumva nkhani yonse mwachindunji kuchokera kwa Chuck? Kuphwanya Zipata Posachedwapa tidakhala ndi Chuck Moxley pa imodzi mwama Demand Gen Jam Sessions mwezi uliwonse, pomwe adagawana zomwe adakumana nazo mwatsatanetsatane. [Oneraninso sewero lathunthu pano] kuti mudziwe zambiri zaulendo wa Blue Triangle kuti muchite bwino.
Zochita Zabwino Kwambiri Zosasinthika
Njira Yachikhalidwe Yachikhalidwe: Kuyang’ana Kwambiri
Buku lamasewera lotsatsa la B2B lakhala lomveka bwino kwa zaka zambiri: pangani zofunikira, ikani kumbuyo kwa mawonekedwe, ndikupanga zitsogozo. Njirayi yatanthawuza makampeni osawerengeka otsatsa ndikudzaza ma CRM osawerengeka . Koma monga Chuck Moxley adazindikira, njira iyi ikhoza kukhala ikuvulaza kwambiri kuposa zabwino.
“Tinali kuwononga $ 15,000 kwa milungu isanu pa kampeni ya eBook yokhala ndi zipata,” Moxley akuwulula. “Chotsatira? Zotsitsa 106 zokha. Ndi mtengo wotsogola wa $143. ”
Chowonadi chodziwika bwino ichi sichinangochitika ku
Blue Triangle. Kudera lonse la B2B, otsatsa akupeza kubweza komwe kumachepa panjira zawo zomwe zili ndi gated.
Zomwe Zili ndi Gated ndi Zosakaniza Zimatumikira Mabwana Osiyanasiyana
Zomwe zili pa gated ndi zopanda pake zimasiyana mosiyanasiyana malinga ndi zomwe akufuna. Chofunika kwambiri pakupanga zotsogola kuposa china chilichonse chingapangitse ogula kukhala opanda chitetezo. Izi zitha kuwononga bizinesi yanu.
Chitetezo Chonyenga cha Metrics: “Tinali kuthamangitsa ma metrics achabechabe,” avomereza Moxley. “Zachidziwikire, titha kuwonetsa kuti tikudziwa kupanga zotsogola, koma ndi angati omwe anali oyenereradi?”
Mtengo Wobisika wa Gating: Kupitilira ndalama zandalama, pali mtengo wokulirapo. Mwa anthu 3,400 omwe adafika pa tsamba la Blue Triangle la eBook, 3% okha ndi omwe adalemba fomuyi. “Timale
tsa mwachangu 97% ya omvera athu omwe ali ndi chidwi kuti asachite nawo zomwe tili nazo,” akutero Moxley.
Zokhudza Makhalidwe Ogula: Ogula amasiku ano a B2B amadziwongolera okha kuposa kale. Kafukufuku wa 6Sense akuwonetsa kuti ogula amangotenga 17% ya nthawi yawo akumakumana ndi omwe angakhale ogulitsa akaganizira zogula. Moxley akufotokoza motere:
Nkhani Zamtundu Wa data: Ambiri mwa otsogolera omwe adabwera anali Kuyika Wogula Poyambirira: Kukhazikitsa Makampeni a Imelo a Buyer-Centric B2B kugwiritsa ntchito ma imelo otayika kapena kupereka zidziwitso zabodza. “Tinali kuipitsa CRM yathu ndi data yotsika kwambiri , kupanga ntchito zambiri kwa gulu lathu lamalonda,” akutero Moxley.
Zovuta zomwe zili ndi njira zambiri za B2B masiku ano nthawi zambiri zimachokera kuzinthu zomwe zili ndi gated komanso zopanda pake. Pozindikira kuti njira yawo yotsatsa malonda inali yocheperako, idatsogolera Moxley ndi gulu lake pamphambano. “Tidayenera kudzifunsa tokha: kodi tikutumikira makasitomala omwe tingathe kuwapeza, kapena tikungofuna otsogolera?”
Zochita Zabwino Kwambiri Zosasinthika
Funsoli likhoza kuyambitsa kusintha kwakukulu mu njira ya Blue Triangle yokhudzana ndi malonda a malonda , kutsutsa chirichonse chomwe iwo ankaganiza kuti amadziwa za kupanga kutsogolera ndi kufuna kulenga mu malo a B2B.
Chisankho Cholimba Mtima cha Ungate: Nkhani ya Blue Triangle
Poyang’anizana ndi kuchepa kwa phindu kuchokera ku njira yawo yotsatsa malonda, Chuck Moxley ndi gulu la Blue Triangle adaganiza zodumphadumpha chikhulupiriro. Moxley anavomereza kuti: “Zinali zosokoneza nambala za tr maganizo. “Tidataya buku lathu lonse lamasew
