Chifukwa chiyani ma B2B amafunikira Chifundo Chambiri ndi Kukhudza whatsapp data Kwaumunthu: Mfundo zazikuluzikulu zochokera ku INBOUND 2024
Pamene Ryan Reynolds adatenga gawo pa INBOUND 2024 , omvera amayembekezera nthabwala ndi chisangalalo. Koma, adachoka ndi chidziwitso chochulukirapo pazamalonda chomwe chidakhudza kwambiri, ngakhale kwa omwe ali mu B2B. Reynolds, yemwe amadziwika ndi maudindo ake mu Deadpool komanso ngati mwini wake wa Aviation Gin ndi Mint Mobile, wadzipanga yekha ngati wotsatsa wanzeru ndi njira yapadera yotsatsa malonda ndi kutsatsa.
B2B maphunziro a malonda
Source: People Magazine Ryan Reynolds amalankhula pamsonkhano wa Maphunziro a Zamalonda INBOUND wa HubSpot ku Boston pa Seputembara 20, 2024. Benjamin Esakof/Halo Creative/HubSpot
Nkhani yake inali yaukadaulo pa zowona, kulimba mtima, komanso mbali yamunthu pakutsatsa. Koma chinalinso chikumbutso chakuti chifundo ndi kukoma mtima n’zofunika kwambiri m’zamalonda masiku ano. Izi ndi zomwe otsatsa a B2B angaphunzire kuchokera ku gawo losaiwalika la Reynolds ku INBOUND 2024.
1. Landirani Mphamvu Yowona
Imodzi mwamitu yoyamba yomwe Reynolds adakhudzapo inali yowona-mawu Maphunziro a Zamalonda ogwiritsidwa ntchito mopitilira muyeso pakutsatsa koma samanenedwa bwino. Kwa Reynolds, kutsimikizika si njira chabe; ndi mfundo yotsogolera. Amakhulupirira kuti ma brand, monga anthu, ayenera kukhala okonzeka kusonyeza kupanda ungwiro kwawo.
“Anthu amalumikizana ndi umunthu, osati makampani opanda pake,” adatero. “Ngati muyesa kukhala chinthu chomwe simuli, omvera amazindikira ndikukuuzani.”
Mu B2B, komwe kutsatsa nthawi zambiri kumangoyang’ana maupangiri amtundu, deta, zolemba, ndi ukatswiri, kuvomereza zowona kumatha kuwoneka ngati kosagwirizana. Komabe, Reynolds amatsutsa kuti kuwonetsa mbali yamunthu ya mtundu wanu kumapangitsa kudalira. Adanenanso zomwe adakumana nazo ndi Mint Mobile ndi Aviation Gin, komwe adatsamira pa umunthu wake – wanthabwala, kusatetezeka, komanso kusalemekeza pang’ono.
Chitsanzo cha B2B : Ganizirani momwe HubSpot nthawi zambiri amagwiritsa ntchito zomwe zili kumbuyo kwazithunzi ndi makanema wamba omwe ali ndi antchito awo kuti alumikizane ndi omvera awo. Pogawana nkhani za chikhalidwe cha kampani, chitukuko cha malonda, ngakhale zolakwika zawo, amapanga chithunzi chodziwika bwino chomwe chimagwirizana ndi omvera awo a B2B.
Key Takeaway : Mu B2B, musaope kuwonetsa anthu omwe ali kumbuyo kwa mtunduwo. Gawani nkhani, vomerezani zolakwa, ndipo yang’anani kumbuyo kwa nsalu yotchinga. Kuwona kumapangitsa kukhulupirirana, ndipo kukhulupirirana kumayendetsa bizinesi.
2. Kuthamanga ndi Kuthamanga Pakutsatsa Ndikofunikira
Upangiri wa Reynolds pa agility adafika m’dziko loyenda mwachangu. Adafotokoza Kuchokera ku INBOUND mpaka Impact: The 2025 Playbook for Revenue Team Alignment momwe gulu lake lazamalonda pa Maximum Effort limagwirira ntchito mwachangu, nthawi zambiri limatembenuza zomwe zili m’masiku. Iye ananena kuti kulimba mtima kumeneku kumawathandiza kuti azikhalabe oyenera.
“Tilibe nthawi yoti tipange chilichonse kukhala changwiro. Nthawi zina, umangofunika kuyikapo kena kake ndikubwereza, ”adatero. “Ndi bwino kukhala wofulumira komanso wololera kusiyana ndi kuphonya nthawiyo.”
Kwa otsatsa a B2B, kutsindika uku pa liwiro kumatha kukhala kosintha masewera. Ngakhale mabizinesi nthawi zambiri amachepetsa kuvomereza zomwe zili, njira ya Reynolds ikuwonetsa kufunikira kochitapo kanthu mwachangu. Mwa kuphweka njira zovomerezera kapena kupatsa mphamvu magulu kuti asankhe mwachangu, makampani a B2B amatha kutenga mwayi wanthawi yake womwe ungawadutse.
Chitsanzo cha B2B : Salesforce ndi chitsanzo
chabwino kwambiri cha luso pakutsatsa kwa B2B. Panthawi ya mliri wa nambala za tr COVID-19, adadzipereka mwachangu kuti apereke zida zaulere ndi ma webinars pantchito zakutali komanso kasamalidwe kazovuta. Poyankha mwachangu, adadziyika ngati chida chothandizira panthawi yovuta.
Key Takeaway : Pangani kusinthasintha mumayendedwe anu otsatsa. Pangani zomangira zomwe zimakupatsani mwayi wochitapo kanthu mwachangu pazomwe zikuchitika komanso nthawi zachikhalidwe, ndipo musadikire ungwiro – zabwino ndi nthawi yake zitha kukhala zabwinoko kuposa zabwino komanso mochedwa.
