Ulendo wogula B2B ndi njira yovuta, yokhotakhota. Ogula amadumpha pakati pa zasinthidwa 2024 nambala yafoni yam’manja magawo, fufuzani magwero angapo, ndikuyesa zosankha zambiri asanapange chisankho. Ogula masiku ano amafunikira zowonera zopitilira 2,000 ndi ma touchpoints 200 asanachite (HockeyStack). Ndizosadabwitsa kuti zimamveka ngati nkhondo yokwera kwambiri kuti gulu lanu lopeza ndalama (Zotsatsa, Zogulitsa, Kupambana Kwamakasitomala, ndi RevOps) zigwirizane.
Koma kulinganiza sikungokhala kwabwino kukhala nako—ndikofunikira. Gulu lililonse likamagwira ntchito limodzi, mumapanga zochitika zopanda msoko zomwe zimatsogolera ogula kuchokera ku chidwi kupita ku kutembenuka.
Posachedwapa Demand Gen Jam Session, Kuchokera ku INBOUND to Impact , tinabweretsa gulu la FranFund kuti lilowerere mozama muzochitika zamagulu amagulu a ndalama ndikugawana nawo zidziwitso zawo zapamwamba kuchokera ku INBOUND 24 ya HubSpot . Mutha kuwoneranso kubwereza kwathunthu pano .
Nkhaniyi imasiya zidziwitsozo kukhala njira yolumikizira Gulu lanu la Revenue paulendo uliwonse wogula
Pangani Gulu Landalama Lopambana Kuti Mupange Zofuna
Ogula B2B amawononga 87% yaulendo wawo popanda kukhudzidwa ndi ogulitsa (Gartner). Ali paulendo wodzitsogolera okha, akufufuza payekha. Gulu lonse la Revenue Team liyenera kuwathandiza panthawi yonse yodzitsogolera. Komabe, magulu ambiri akugwirabe ntchito m’ma silos, kupanga mipata yomwe imabweretsa kuphonya mwayi wochitapo kanthu ndipo, pamapeto pake, bizinesi itatayika.
Njira Yatsopano Yogulira B2B | Gartner
Gwero: Gartner
Kuti tipambane, tifunika kukhala njira yopezera ogula athu—osati kungowakankhira panjira. Kupambana mindshare ndiye sitepe yoyamba yopambana msika.
Momwe Mungapangire Magulu Opeza Ndalama ku Ulendo wa Wogula
Mu B2B, simukugulitsa ma logo – mukugulitsa kwa anthu omwe ali ndi zofunikira Njira Yanu ya 2025 B2B GTM: Playbook Kuti Mumange Chitoliro Choloseredwa komanso zolinga zapadera mkati mwa komiti yogula. CFO ikhoza kusamala za ROI ndikuchepetsa mtengo, pomwe CTO imayang’ana kwambiri kutsika. Kuti mupambane mu 2025, muyenera kumvetsetsa izi komanso momwe gawo lililonse la gulu lanu lopeza ndalama limagwirira ntchito ndi komiti yogula.
Yambani ndi kuyankha mafunso atatu ofunika
Kugula Zoyambitsa : Ndi zovuta kapena mwayi wotani womwe umalimbikitsa ogula anu kupeza mayankho? Zoyambitsa zingaphatikizepo kukula, mavuto azachuma, kapena teknoloji yakale.
Njira Yowunika : Kodi ogula anu amafufuza bwanji ndikuyerekeza ogulitsa? Lembani zomwe akufuna pagawo lililonse ndi omwe amakhudza zisankhozi.
Omwe ali nawo Ofunika : Ndani amapambana, ndani amasankha, ndani agwiritse ntchito, ndi ndani amatchinga? Dziwani zosowa za anthu ndi mapu, zotsutsa, ndi mawonekedwe omwe amakonda pa gawo lililonse.
Kugulitsa ndi Kutsatsa Sikokwanira
Kujambula bwino kumafunikira mgwirizano wopitilira pakati pamagulu Ogulitsa ndi Otsatsa limodzi ndi RevOps ndi Kupambana kwa Makasitomala. Konzani mayendedwe a kotala kuti mugawane zidziwitso zatsopano za ogula ndikusunga mamapu apaulendo amakono. Nzeru zamtengo wapatali nthawi zambiri zimachokera ku zokambirana nambala za tr za makasitomala , kusanthula kutayika, ndi nkhani zopambana za makasitomala.
