Fortune is not as capricious as the saying goes. She loves those who analyze every step and choose the right approach. And Call tracking to make it easier for you to become one of her favorites, we have compiled a top list of the most useful tips that will help you beat your competitors.
When serious sums are at stake, you can’t act blindly – in both poker and marketing, a winning combination is important. Only here we are not talking about cards, but about advertising channels that bring calls and sales to the company. For this, call tracking systems offer chips that will help determine what will bring money and help catch luck by the tail, using clear data.
Now let’s deal the cards and try to hit the jackpot.
32 parameters for building reports
In business, each player is unique, and it is important for each company to analyze different data. That is why Ringostat has 32 parameters, from which a report can be easily created as a constructor. The number of parameters kuwait telegram data is not limited. The example below shows how a report on calls from clients who waited on the line for a long time is created in 10 seconds.
What does this give?
- When setting up a project, technical support will help you customize reports to suit your company’s needs. Additionally, you can analyze data using seven basic reports that are available by default.
- They can be exported in XLS or CSV format, or automatically received by email.
Separation into different types of calls
Analyzing all calls without sorting them out can overestimate a campaign that is actually working poorly. It is not the number of calls that is important here, but the quality. That is why Ringostat assigns different types to calls so that you do not make rash bets.
What does this give?
- Dividing calls into unique, repeated, targeted, etc.
- You can focus on calls that are valuable for a specific niche. For example, selling one car can be accompanied by 5 calls, so the dealer is better off relying on data on the first etc.
Callback form with statistics
Ringostat collects information about which advertisement the person who ordered a callback came from. This is the how to build a customer-centric strategy with lifetime value data source, channel, campaign and keyword that led to the request. You can also choose the color, radius, and location on the page for the form. Statistics on requests through the form are collected in a funnel and graphs:
What does this give?
- The number of calls to the company increases – from 10 to 50%. Here is fax database that confirms this.
- Another channel for communication that allows you to contact customers faster. A large number of visitors leave the site without calling. But a free callback form will help turn them into customers.
Tools for Accurate Call Analytics
A surge in traffic can distort statistics. If there are more simultaneous visitors to the site than substitute numbers, the system is forced to give out the same numbers to different people. And that’s it – goodbye to correct data.
How to deal with this:
- Dedicated dynamic pools . You can create a separate group of replacement numbers for each traffic channel. Then the surge in traffic will not affect the statistics from different groups.
- “Call us” button. Not all site visitors end up calling. Some of them can be shown not a number, but a special button. In this case, some numbers will remain in reserve.
- Automatic calculation of the required number of numbers. The “ smart” program calculates every minute whether there are enough numbers for substitution. This is how the system determines their optimal number:
What does this give?
- Analytics without error. You will be insured against investments in useless advertising channels and losses. And this is much better than doing poker face while your budget is going down the drain.
Setting up a call queue and voice menu
Who knows how many deals fall through without the control of the sales department. Managers are slacking off, businesses are forced to invest more and more in advertising, but only lose clients and money.
To avoid this, use the flexible settings and its two most important features:
- Voice menu . Allows the client to immediately contact the required department. Use pre-prepared audio recordings from Ringostat, which will be played, or record your own.
- Call queue . Calls will be distributed evenly among employees, and managers will not miss them. You can choose one of 5 scenarios, according to which calls can be received by managers. This is a tool with many settings, so if you have any questions, write to the chat in the lower right corner, and a specialist will help you.
How the call queue works:
What does this give?
- K — customer focus. The potential customer will feel that his call is important to you in fact, not in words.
- The number of missed calls is reduced, and with them, the number of clients who go to competitors.
Multi-channel sequences
It is extremely rare for people to buy a product at once. For example, the same buyer can go to a site from contextual advertising, and a week later from bookmarks and make an order by phone. Therefore, each purchase is follow by a “tail” of channels that eventually led to a call. Here is how their combinations for calls can look:
What does this give?
- Knowledge of winning combinations of advertising channels and understanding the contribution of each of them to a call and order.
Tools for transferring data to other platforms
They are called by special terms: API and Webhooks. In simple terms, these are tools that allow you to transfer call data to other systems. In case you do not find the necessary integration among more than a dozen ready-made ones that Ringostat already has.
What does this give?
- Ringostat API and Webhooks pull data from call tracking into the requir system, where you can continue working with calls.
Numbers of any region
People prefer to call numbers in their own region. Therefore, to increase loyalty, it is advisable to show them to site visitors. The call tracking service determines the location of customers and shows them the corresponding phone number.
