As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful. Currently, the Ginza Metrics Bridges The majority of SEO platforms do not integrate social analytics throughout their dashboards, leading to fractured information. Additionally, many content and social platforms that have sought to include search data are only barely scratching the surface of real SEO analytics and recommendations.
After watching the industry change and anticipating additional social data changes on the horizon, we have decided to continue to build and integrate social data into the platform.
Social Trends and Social Share of Voice Added to
To address the changes in the search, content, and social spaces, is adding additional social features into user’s dashboards, starting with Social buy telemarketing data Trends and Social Share of Voice.
These two new graphs will be joining existing social data that is integrated into the platform, including:
Marketing Channel Chart
Audience Insights
Content Social Engagement Graph
Content Social Analytics Chart
These new insights are available to users at all plan types this week and can be found in your dashboard navigation in the Insights tab.
We’re excited about these additions to the platform and look forward to seeing your feedback. As with any new release, this initial version will be the first step of many in the process of building a deeper tool so look for continued updates soon. Check out the overviews below for more information on the grown social suite of analytics.
Getting to Know Your New Social Charts
Social Trends
The new social trends graph puts your brand’s social engagement data into easy to view charts, allowing you to compare your social engagements versus competitors.
Social trends graphs are broken out by channels including:
Twitter
Facebook
Google+
YouTube
Instagram
Pinterest
LinkedIn
Information such as likes, follows, tweets, pins, and more are compared across graphs to give you an at-a-glance view of changes in audience engagement. Toggling between new content releases, the addition of more targeted keywords, and using marketing channel charts and annotations will allow you to see how the ecosystem of search and social affects your audience’s ability to find you online.
Screen Shot
Social Share of Voice
Social share of voice graphs are a great way to see who is dominating social engagement in your market. By analyzing your social efforts alongside your chosen competitors – we’ll provide you with pie graph breakdowns across channels including: LinkedIn
These charts are great for adding context around reporting and future marketing strategy and SEO decisions – as the point to not just totals for follower data but also to the consistency and volume of social engagement of your industry.
Screen Shot
Social Audience Overview
Using social audience, you can compare your social engagement to your competitors across social media channels. From within the dashboard you can dive into a competitor’s social account to view the content they are creating.
The chart format highlights highest totals in green with check marks for faster reference on social media positioning.
audience insights for marketers
The growing suite of social analytics features allows brands to see the relationship of social efforts, overall inbound traffic, and engagement data. You can also monitor social activity versus competitors – allowing you to see spikes in channel engagement as they happen, and alerting you to changes in market position for you and your competitors.
If you want more information about the new social suite of tools, we’re happy to answer your questions via email :or watch a demo video here for an overview of the full platform.
Blog Marketing Strategy
Recently, we announced the availability of a new suite of tools for local and mobile search. Using these tools, marketers and SEOs can get deeper insights into where audiences are engaging and how they’re engaging. Users are discovering topics, keywords, and content that was not on their radar before and using those insights to optimize their efforts. Getting recommendations sorted by priority and automatic reporting that’s embedded in regularly scheduled emails has improved workflow and the ability to show progress toward goals.
Since the suite includes multiple new features that we received questions about, I interviewed Erin O’Brien, COO during a recent episode of Found Friday to address the most common questions.
Q: First, we’ve just released Local Search as an integrated part of the existing platform. What kinds of things can users expect in terms of output?
Erin: We’re really excited about being able to add Local Search into the platform. We didn’t rush to be first to market with Local because we wanted to integrate it into the platform and allow our users to access this feature without having to purchase it separately, or as a kind of add-on. We wanted to make sure that the new local data would be completely integrated with the other data currently available.
There are a couple of places in the platform where users can see local information . The first is inside the keyword information area. Here, you can see your data displayed on a geographical map. So when you select the various locations you’re tracking for your keywords, we’ll show you a map version that highlights different ranking areas for your keyword groups geographically. From the main map, you can zoom in and out to get more targeted views. The other thing that you’re going to be able to see is a chart that compares keyword ranking across your selected locations.
Local Search Map Results
To make Local easy to use
we integrated keyword set up and management into your existing site settings. We thought it was important that users not have to deal with a separate UI or have a big learning curve. Essentially, users manage keywords in the same place they’ve always gone, and now there’s a place that allows you to add and manage locations. Simply go to add location, type in the name of a location you’d like to add, and then select the keywords that you’d like to add to that location. Then you’re ready to go. That makes overall setup really simple.
Q: Is there anything special customers will have to do to get started?
Erin: Existing customers simply need to request that Local Search be turned on. Unlike other tools where you would be charged separately to add this piece on and then for your additional keyword usage, activating the Local Search feature simply utilizes additional keywords. We want Local Search to remain an option within the platform. This is especially important for agencies or brands that white label the solution.
Q: Along with the Local Search feature, we also released Deeper Crawl. Can you explain exactly what that is?
Erin: Essentially, right now the way that most tools. Work is that you put in a list of keywords or import keywords from your analytics provider or whatever for. Targeted keywords that you want to track. Then what happens is the tool will go out and find. Content lean ux on your site that is ranking for those relevant keywords or could potentially be ranking for. Those relevant keywords and then surfaces that content alongside analytics, insights, recommendations, what have you.
Screenshot – Deeper Crawl Overview
Deeper Crawl will actually go find an index and. Pull information on all your content regardless of having anything to do with your targeted keywords. This works really. Well for a lot of different things. One is really big e-commerce sites obviously, really large service. Providers that have a lot of location-specific stuff going on, huge portfolios. With agencies that have a lot of new content that comes out or content that comes out cyclically. Deeper Crawl is there to aero leads ensure that. Every piece of content that could possibly be on your site is all in. One place and then also has a. Recommendations area built into it to help you optimize that content.
Q: So using Deeper Crawl, you’re going to get recommendations on content that you wouldn’t have gotten recommendations on before. Is that correct?
Erin: Yes. When we’re talking about the. or maybe Yelp would be a good idea. Yelp has tons and tons of independent pages and they’re based on locations. Maybe somebody is looking for the best coffee shop in Scranton. That search going to have tons of pages associated with it. Not all pages on Yelp may actually currently rank for the targeted keywords that are out there. Deeper Crawl will not only find all possible pages on Yelp, it will actually index.
